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Case studies

humana-frontHumana retained Wax in 2006 to create and manage the Humana Active Outlook program. This fully integrated content marketing program features custom editorial content and images delivered via print and the Web.

Humana's Challenge

Humana wanted to inspire and motivate its Medicare members to stay active and adopt healthy behaviors. They hoped to improve retention and loyalty via fresh, timely content shared over multiple media.
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Featured Project

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Richmond University Medical Center


In its 108-year history, Richmond University Medical Center has undergone multiple changes and identities, many in the past decade alone. Its name changed from St. Vincent's Medical Center and it had even closed its doors at one point. The close-knit community of Staten Island viewed the facility as lacking modern facilities and amenities.

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In its 108-year history, Richmond University Medical Center has undergone multiple changes and identities, many in the past decade alone. Its name changed from St. Vincent’s Medical Center and it had even closed its doors at one point. The close-knit community of Staten Island viewed the facility as lacking modern facilities and amenities.

from our Blog

Another Way to Get Your Hospital Noticed Online
Every hospital is trying to attract new patients to their facility. They use direct mail, print ads, billboards, television spots, you name it. In this very competitive area, you need to think outside the box to find ways to get in front of new eyeballs. The first place more people go to when looking at a hospital is online. You can promote... Read more
Need a Kidney? Visit Facebook!
Social media has gotten so powerful that people are using it to save lives. A man in Seattle, Washington, set up a Facebook page, looking for a kidney donor.  A few weeks later, a complete stranger who was a good, healthy match offered to donate hers. Read the story here. This type of networking is becoming very popular in the social media... Read more