Healthcare Marketing Solutions And Web Design

Case studies

humana-front Humana retained Wax in 2006 to create and manage the Humana Active Outlook program. This fully integrated content marketing program features custom editorial content and images delivered via print and the Web.

Humana's Challenge

Humana wanted to inspire and motivate its Medicare members to stay active and adopt healthy behaviors. They hoped to improve retention and loyalty via fresh, timely content shared over multiple media.
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Featured Project

THE PREDICTIVE MARKETING MACHINE

Predictive Marketing Machine

It wasn't so long ago that healthcare marketers were flying by the seat of their pants when it came to tracking their efforts by analyzing data. What worked? What didn't? Who really knew? Those days are gone. In this age of Big Data, analytic tools let you not only track current marketplace changes, they can "learn" and predict what customers will want.

Telemedicine Getting Equal Playing Field with In-Office Patients

In many parts of the country – specifically rural areas – telemedicine is a necessity. It is keeping health care in small communities viable and thriving because many patients receive care and treatment even though they are hundreds of miles away from their physicians. But in the eyes of insurance companies, telemedicine has never been... Read more

Innovative Ways to Talk About STDs