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Case studies

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80% is BIG

By leveraging the expertise of top marketing and business minds, we’re able to provide creative solutions that impact the bottom line. As experts in behavioral-based marketing, we deliver results that change what people do and we do it in a big way. Humana — one of the world’s largest healthcare organizations — looked to Wax to help its Medicare members adopt healthier habits. The result? 80% of the readership took action to lead a healthier life. As you review the case study, think about the people you want to influence and think about how we’re able to provide unique insights that can help you achieve a healthier bottom line.
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Featured Project

THE PREDICTIVE MARKETING MACHINE

It wasn't so long ago that healthcare marketers were flying by the seat of their pants when it came to tracking their efforts by analyzing data. What worked? What didn't? Who really knew? Those days are gone. In this age of Big Data, analytic tools let you not only track current marketplace changes, they can "learn" and predict what customers will want.

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from our Blog

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your iPhone so you can take a quick temperature reading.  These technologies and others offer some... Read more
Leveraging Social Media to Support Your Cause
In the past few weeks, you may have come across videos of your friends dumping a bucket of ice cold water on their heads? This viral campaign isn’t just about how to stay cool during these hot summer months. It’s about raising awareness for Amyotrophic Lateral Sclerosis, also known as ALS or Lou Gehrig's Disease. Oh, and yes, it’s... Read more

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Customer-Centric Marketing

We are a multi-channel Healthcare Marketer that stand for a new kind of marketing that recognizes the power of the customer. To be successful, companies must understand customers better and engage them with valuable, compelling content and creative solutions.

People in the millions are searching for, and consuming content about, the products and services they need – whether for themselves or their businesses. They’re increasingly making purchase decisions based on the “findability” and quality of the content they find, as well as the opinions, reviews and ratings of other people.

In a customer-centric world, three things that used to be quite important have become absolutely critical:

  • Understanding your customer
  • Using that understanding to give them the information they need – in the places they visit, and the format they enjoy – to make their decision
  • Nurturing and solidifying the relationship between the customer and your brand

Our customer-centric, results-driven approach requires we leverage both intellectual horsepower and an array of specialist expertise – delivered with flexibility and at a price even the smallest company can afford.