Humana retained Wax in 2006 to create and manage the Humana Active Outlook program. This fully integrated content marketing program features custom editorial content and images delivered via print and the Web.
Humana wanted to inspire and motivate its Medicare members to stay active and adopt healthy behaviors. They hoped to improve retention and loyalty via fresh, timely content shared over multiple media.
THE PREDICTIVE MARKETING MACHINE
It wasn't so long ago that healthcare marketers were flying by the seat of their pants when it came to tracking their efforts by analyzing data. What worked? What didn't? Who really knew? Those days are gone. In this age of Big Data, analytic tools let you not only track current marketplace changes, they can "learn" and predict what customers will want.