corporate
INTEGRATION
Wax, Integrating Your
Corporate Communications
Through its powerful in-house competencies and strategic partnerships, Wax brings together disciplines representing the entire corporate communications spectrum. Wax is often asked to expand a client relationship beyond creative and editorial services. We stand ready to deliver premier products and services far outside the realm of our custom publishing core.
Wax practices two forms of integration. Not only are we called upon to integrate various marketing tools, corporate communications and platforms for clients who want partner with multiple, interlocking components for effective campaign management, but we are also highly adept at integrating with third parties - particularly our clients' advertising agencies. We offer these 'brand guardians' a degree of control and influence over custom publishing, corporate communications and related messaging, which typically bypass ad agencies completely.
Wax's integrated corporate communications approach presents consumers with a unified message and vision – custom magazines, public relations, e-newsletters, websites, direct mailings and other components all working together as a singular and holistic marketing campaign. By integrating our clients' corporate communications, Wax is able to maximize marketing budgets to achieve our clients' immediate and long-term goals.
Along with the marketing success and solid branding that accompany integrating a client's corporate communications, Wax is also accountable for the accurate execution of its marketing campaigns. We base our corporate communications on ROI, using reliable marketing measurements to ensure the effectiveness of our integrated marketing. After all, we're only as good as our clients' marketing.
