HEALTH CARE.

From humble newsletter beginnings nearly 20 years ago, Wax has blossomed into a major health care publisher and integrated marketer with a national presence whose content and platforms touch the lives of millions of consumers and professionals each year. Wax creates and manages all projects as complete turnkey solutions, serving as an extension of the client’s
own staff.

Consumer Communications
Wax publishes an impressive variety of award-winning magazines and newsletter titles, including multiple foreign-language versions, some with companion websites and tactical e-communications. Titles range from newsstand-quality publications and e-newsletters to integrated marketing, publishing, consulting, loyalty and retention programs for such Fortune 150 health insurers as Humana, Inc.

Business-to-Business Communications (physician, agent, administrator)
Wax creates marketing collateral that addresses the highly specialized and often technical information needs of business-to-business (B2B) audiences. Whether it’s physician recruitment efforts of major health plans, high-impact communications for retail insurance agents, or benefit information for employer health plan administrators, Wax has vast expertise disseminating vital messages to these demanding professionals.