Building a community around your blog: Part 1
If you want your company to be known as an expert online you need to earn attention and credibility among the folks you want to engage with. The best way to do that is to start a blog – packed with relevant, compelling information that demonstrates passion and a unique point of view about your chosen subject.
OK, check. Now what. How do you actually get someone to notice what you have to say? Answer: by using a mix of social media tools that help you let them know that you’re out there.
The tools you use will depend on the nature of your subject matter and the people you want to engage with. Plus remember, social is exactly that. Succeeding in social media isn’t about a one-way broadcast of your stuff, it’s about participating in an on-going conversation that’s already occurring.
Hospitals + Social Media = Better Care
The Rise of the E-patient
According to the Pew Research Center, in 2000, 46% of American adults had access to the internet, 5% of U.S. households had broadband connections and 25% of American adults looked online for health information. Now, 74% of American adults go online, 57% of American households have broadband connections and 61% of ...Read more.
The Power of Word-of-Mouth Marketing
Many companies underestimate the power of word-of-mouth marketing. Word-of-mouth marketing campaigns can be the most effective and efficient tools in building and sustaining a customer base. Think about it: When you want a good pizza or need a cheap dry cleaner, whom do you ask? If your first instinct is to ask a trusted friend or ...Read more.
Twitter, Your Personal Newsfeed
Admit it — you’re reluctant to sign on to Twitter because it sounds like a colossal waste of time. Would it help to describe Twitter as your own news feed, allowing you to quickly scan headlines from sources and people you respect on topics you’re interested in? The sources and people are who you follow (@BusinessName, @ThoughtLeader/Columnist/Blogger), ...Read more.
Social Media for Healthcare & Financial Clients
Jumping on Twitter or setting up a Facebook page is not so easy for highly regulated industries like healthcare and financial services. To avoid running afoul of federal disclosure guidelines, such companies need to plan their social media strategies carefully. Among key considerations:
Learn and understand the laws of your industry’s regulatory agencies, and learn them well. Make ...Read more.
