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Clean graffiti

24 Jul 2009

Clean graffiti

In the beginning, there were stick-on footprints on the sidewalk. Next, nightclubs advertised their logos in front of their establishments using lights and projectors, followed by big-scale spotlight projection ads. Now, via @issue, here’s an environmentally intriguing way for out-of-home media advertising: reverse graffiti, powerwashed sidewalk stencils directing folks to venues or events.

– Gretchen Schmidt

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