According to Virtue SRM (Social Relationship Manager), you probably won’t deck your wall with any updates until next week because Facebook’s click through rates take a dive on Thursdays only to tick back up on Sundays.
Even with this data, marketers shouldn’t scurry to concentrate their social messaging efforts at the top of the week. As with all business done on the Internet, on-site testing to find the right mojo for your company is crucial. Who knows, the best day for your company just may be Thursday.
Consider the findings when strategizing, but do your own research and deduce what works to meet your company’s objectives on Facebook. Test each day of the week for a 90 day period and make the best day your heaviest send day.
- Natasha Dorsainvil
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