Admit it — you’re reluctant to sign on to Twitter because it sounds like a colossal waste of time. Would it help to describe Twitter as your own news feed, allowing you to quickly scan headlines from sources and people you respect on topics you’re interested in? The sources and people are who you follow (@BusinessName, @ThoughtLeader/Columnist/Blogger), and the topics are identified by hashtag (#): #tsunami, #healthcare, #vancouver. Hashtag use makes it easy to pick up the 140-character essence of conferences and events. Learn more applications here.