Skip to main content

Checklist for Maximizing Your Communications Campaign

23 May 2011

Checklist for Maximizing Your Communications Campaign

A communications campaign is only as good as its plan. So, whether you are drafting a memo, responding to an email message from a customer, or developing a major outreach campaign that will last for several months, the time you spend planning these communications can make the difference between success and a missed opportunity.

Here’s a list of the most frequently overlooked elements.

Message

When you are developing a campaign, make sure to determine what you are communicating and what you want to accomplish. For example, are you announcing a new service to your customers or are you seeking feedback? Are you asking people to make a decision or take action? A good strategy should always have concise messages that capture the essential themes of a campaign.

Audience

Do your homework. I can’t stress this enough.  It’s important to understand your audience(s), and then think about what you’ve learned. Some questions to keep in mind include: How much do the audience members already know about my topic? Do they need background information? If they are being asked to take action, how difficult will it be for them?

Language

Use concise language to tailor your messages. Keep it simple, avoid jargon, and include references where readers can get more details on your campaign.

Success

Brand preference? Getting business leads? Increasing web traffic? Whatever your desired outcomes are, define what success means beyond just increasing your reach.

Progress

At the start of your campaign, before you spend any money, develop a plan for evaluating your program. I’ve learned that if you plan evaluation early, you will know what information you need as you go along and will save time and money in collecting data.

Websites, blogs, social networks, analytic services, online surveys and polls allow you to collect quantitative data, or a numerical result. Qualitative data reveals more about the effects of a campaign. For example, the number of newspaper articles mentioning your company is a quantitative measure. The way your company was mentioned in the newspaper articles is a qualitative measure. Qualitative measures are helpful in determining what is working and what can be improved.

Related Posts

Speed Matters

Speed Matters for a Healthcare Website

When someone is looking for health-related information, chances are that the person is either sick,...

Corporate News

Internal Marketing: The Key to Employee Engagement

We spend a lot of time focusing on marketing to external audiences, but internal marketing...

Wax Press Release

Wax Custom Communications Takes #1 Spot at the 2015 Healthcare Advertising Awards

FOR IMMEDIATE RELEASE Wax Custom Communications Takes #1 Spot at the 2015 Healthcare Advertising Awards ...

Leave a reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>