Monthly Archives: February 2012

Has Your Hospital Done the Proper Market Research?

Conducting market research is one of the most important parts of putting together an effective marketing plan for a hospital or healthcare facility. With decisions and changes in both marketing and healthcare happening at a rapid pace, you need to … Continue reading

Posted in Healthcare Marketing, Marketing, Marketing Technology, Research | Tagged , , , , | 1 Comment

Do You Tumble?

Want to combine a blog, Twitter and Facebook feed into one location and make it look pretty? Welcome to Tumblr – Tumblr.com. More and more users are publishing on this social blog’s site and viewing others’ posts, while brands, media … Continue reading

Posted in Blogging, Healthcare Marketing, Interactive, Marketing, Public Relations, Social Media | Tagged , , , , , | Leave a comment

Using Email in Your Hospital’s Marketing Mix

According to Forrester Market Research, 88 percent of B2C firms currently use email marketing and only 16 percent say they don’t plan to continue to use it in the next 12 months. It’s still a great tool for hospitals to communicate with existing and new potential patients. Continue reading

Posted in E-mail Marketing, Interactive, Marketing | Tagged , , , , | Leave a comment

The Power of the Pin

According to a new study, Pinterest.com, the social networking website that lets people collect and share photos on a virtual bulletin board, is now driving more referral traffic than YouTube, Reddit and Linkedin combined. In December 2011, Pinterest received 11 … Continue reading

Posted in Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Online marketing, Social Media | Tagged , , , | Leave a comment