Monthly Archives: March 2012

Getting the Most Out of Your Great Content

The business of how content is compiled, consumed, shared and monetized continues to evolve at a rapid pace. And unless you’re adapting to the changes, your message might as well be invisible. Continue reading

Posted in Blogging, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Online marketing, SEO, Social Media | Tagged , , , , , , | Leave a comment

Save Money On Postage

Mobile technology is getting a boost from the United States Postal Service this summer. Qualifying mailings will get a temporary price reduction if they integrate their mailing by using a mobile barcode inside or on the mail piece, according to the Mobile Commerce and Personalization Promotion. mobile bar code Continue reading

Posted in Healthcare Marketing, Integrated Marketing, Interactive, Mailing, Marketing, Marketing Technology, Mobile, Print Production | Tagged , , , , , | Leave a comment

The Power an Instagram Photo Can Bring to Your Hospital

Mobile photo sharing is one of the fastest-growing social media trends of the last few years. Big brands are jumping on the bandwagon and using the trend to their advantage. Continue reading

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Get a Lung Transplant with the Help of Twitter (and Justin Bieber)

Helene Campbell, a young woman in Canada, suffers from idiopathic pulmonary fibrosis and needed a lung transplant. So she sent Justin Bieber a single tweet that read, “Hey @justinbieber! I BELIEB you should use that Canadian voice of yours and save lives like mine #beanorgandonor beadonor.ca #giveblood.” Continue reading

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