Author Archives: g.schmidt@waxcom.com
What Makes a Visionary?
The untimely death of Steve Jobs sparked a global outpouring about his legacy. Commenters across all media – conventional and social – paid tribute to this remarkable innovator. Among the many compilations focusing on Jobs’ accomplishments, to name just a … Continue reading
Plain Talk: The Case for Health Literacy
Do your readers understand what you’re telling them about their healthcare? Maybe not. According to the Center for Health Literacy, most health-related information is written at a 10th-grade reading level. But nearly half of the American public has a hard … Continue reading
Walk the walk … then talk about it
These days, telling folks how to take charge of their own health by making lifestyle changes is an essential part of healthcare communications. Whether you’re a healthcare plan or hospital, getting out the message about eating a healthy diet, getting … Continue reading
Oh, apps, how did we get along without you – especially now that they really can have life-or-death impact?
In the world of healthcare, consumer mobile phone apps are being used for everything from tracking symptoms to keeping tabs on health and wellness to educating the public to life-saving capabilities (you’ll find some good examples here). California Poison Control … Continue reading
How Can Doctors Blog? Just Like This
Parents just want to do what is right, believes practicing pediatrician Dr. Wendy Swanson. In her blog, SeattleMamaDoc, Swanson, the mother of two young boys, says she aims to help parents do what’s right by deciphering medical news and sharing … Continue reading
