Author Archives: j.morris

The Impact of Health Reform on Marketing

Posted on January 18, 2011 by j.morris

To say that healthcare (and therefore healthcare marketing) is in an enormous state of flux is a cliché, for sure. That doesn’t make it untrue. The current administration devoted much of its entire first year to getting a health reform … Continue reading →

Posted in Branding, health, Healthcare Marketing, Integrated Marketing, Marketing, Marketing Technology, Online marketing, Public Relations | 1 Comment

Building a community around your blog: Part 1

Posted on March 12, 2010 by j.morris

If you want your company to be known as an expert online you need to earn attention and credibility among the folks you want to engage with. The best way to do that is to start a blog – packed … Continue reading →

Posted in Blogging, Interactive, Online marketing, Social Media | Tagged , , | Leave a comment