Author Archives: m.sherman

Give Your Facts a Facelift with Integrated Infographics

Humans are decidedly visual creatures: it’s a pleasure hard-wired into our brain chemistry. According to researchers, almost 50 percent of the human brain is involved in visual processing. Since 70 percent of all our sensory receptors are actually located in … Continue reading

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Use Your Healthcare Content to Create Video Value

If a picture tells a thousand words, then what is the video’s magical number?  Dr. James McQuivey of Forrester Research believes that the value of a one-minute video is actually 1.8 million words! That makes videos semantically richer than even … Continue reading

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Leveraging Beacons to Improve Patient Experience

Have you ever walked into a busy healthcare facility and not know where to go or what to do? This inconvenience may be a thing of the past with the help of beacon technology. Beacons are a type of a … Continue reading

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How To Get Some Love From Pinterest’s New Smart Feed

Pinterest is one of the fastest growing social networks! As of June 2014, it about 53 million monthly active users in the U.S. Pinterest has evolved since it was launched in March 2010.  In the past, users would see a … Continue reading

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Make Your Blog Your Brand’s Patient Ed HQ

No matter what you’ve heard, content isn’t that monarchical creature known as the king — it’s more like your brand’s best friend.  It saturates all your media channels, and helps you publicly define your corporate identity so it becomes a … Continue reading

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