Author Archives: m.sherman

Social Media Safety – Virtual Connections Provide Realtime Results

Natural disasters including hurricanes, floods, tornadoes, earthquakes or even pandemics like the 2014 Ebola outbreak in Liberia can change lives forever. Back just 20 years ago when these types of phenomena occurred, concerned friends and family living outside the affected … Continue reading

Posted in Social Media | Tagged , , , , , , , | Leave a comment

Keep the Social Media Conversation Moving

People are buzzing.  That’s because when it comes to social media and business, it is definitely all about the conversation! The more dialogue you can deliver, the more opportunity you will get to create new clients and customers. But social … Continue reading

Posted in Social Media | Tagged , , , | Leave a comment

Attracting New Patients With Facebook’s New Local Awareness Ads

Digital methods of marketing are changing the way we communicate with potential customers, resulting in innovative new ways of locating and retaining them. In the past, if you were a drug store or an urgent care center, you would probably … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Pin Your Fans to Your Brand: Join Pinterest!

When you think about social media, the first networks that probably come to mind are the usual suspects: Facebook, Twitter and YouTube. Don’t underestimate Pinterest, though!  Pinterest users have the strongest representation of the healthcare decision-maker demographic – its users … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Use Self-Publishing to Promote Your Brand

Social media, blogging and white papers are all fantastic ways to create content to brand your hospital or healthcare facility, but they’re all a bit … predictable. Your competitors are most likely doing just that as we speak. So how … Continue reading

Posted in About Wax Custom Communications | Tagged , , , , , , | Leave a comment