Author Archives: m.sherman

Personalize Your Hospital with Instagram’s Hyperlapse App

Instagram is the world’s most popular photo app: its fans upload in excess of 60 million photos daily. As if that soaring popularity weren’t enough, the company recently released a second stand-alone app called Hyperlapse. It allows users to create … Continue reading

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Enhance Brand Awareness through Meme Marketing

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering as you attempt to garner likes and retweets. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping … Continue reading

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Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your … Continue reading

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Leveraging Social Media to Support Your Cause

In the past few weeks, you may have come across videos of your friends dumping a bucket of ice cold water on their heads? This viral campaign isn’t just about how to stay cool during these hot summer months. It’s … Continue reading

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How to Build a Better Hospital Blog

Your hospital’s blog is a powerful tool. Updating blog content on a regular basis can provide your hospital with a number of benefits, including brand building and awareness, it can help position your hospital as a thought leader and it … Continue reading

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