Author Archives: m.sherman

Pin Your Fans to Your Brand: Join Pinterest!

When you think about social media, the first networks that probably come to mind are the usual suspects: Facebook, Twitter and YouTube. Don’t underestimate Pinterest, though!  Pinterest users have the strongest representation of the healthcare decision-maker demographic – its users … Continue reading

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Use Self-Publishing to Promote Your Brand

Social media, blogging and white papers are all fantastic ways to create content to brand your hospital or healthcare facility, but they’re all a bit … predictable. Your competitors are most likely doing just that as we speak. So how … Continue reading

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How to Convert More Customers Using Psychology

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your website will likely be the top factor that influences conversion. … Continue reading

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How Meetup Can Magnify Your Hospital’s Public Presence

Looking to maximize exposure for a signature procedure your facility is performing? Trying to alert the local community about a special service you provide?  Attempting to increase awareness for a local charity you sponsor? Meetup is a superlative marketing venue … Continue reading

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Maintain Interest, Create a Buzz: Simply Update Your Website!

In today’s digital world, a website is the first and quite possibly only thing a potential patient sees before deciding whether or not to make a purchase or use a service — including healthcare. This fact might leave you wondering: … Continue reading

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