Author Archives: m.sherman

How to Convert More Customers Using Psychology

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your website will likely be the top factor that influences conversion. … Continue reading

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How Meetup Can Magnify Your Hospital’s Public Presence

Looking to maximize exposure for a signature procedure your facility is performing? Trying to alert the local community about a special service you provide?  Attempting to increase awareness for a local charity you sponsor? Meetup is a superlative marketing venue … Continue reading

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Maintain Interest, Create a Buzz: Simply Update Your Website!

In today’s digital world, a website is the first and quite possibly only thing a potential patient sees before deciding whether or not to make a purchase or use a service — including healthcare. This fact might leave you wondering: … Continue reading

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Personalize Your Hospital with Instagram’s Hyperlapse App

Instagram is the world’s most popular photo app: its fans upload in excess of 60 million photos daily. As if that soaring popularity weren’t enough, the company recently released a second stand-alone app called Hyperlapse. It allows users to create … Continue reading

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Enhance Brand Awareness through Meme Marketing

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering as you attempt to garner likes and retweets. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping … Continue reading

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