Author Archives: m.sherman

How SlideShare Can Increase Your Hospital’s Credibility

A hospital’s credibility is important for patient recruitment and retention. If you provide visible support through hospital leadership, people will come to you, utilize your services and become ambassadors on your behalf. One way to gain credibility is by using … Continue reading

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Tips to Create Unique Social Media Content for Your Hospital

So your healthcare facility has all its social media accounts set up, optimized with descriptions, office hours and custom graphics created. Now what? It’s all about creating content that is truly unique. Creating content isn’t always easy. In addition, with … Continue reading

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Google My Business Is A Great Tool for Hospitals

You may or not be aware, but Google recently launched a tool called Google My Business that allows businesses to easily manage different Google applications (Maps, Adwords, Google Plus, etc) from one dashboard. A potential patient can now get information … Continue reading

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Tips to Help Your Hospital Succeed On Twitter

If used property, Twitter can be an extremely useful social media platform for a healthcare facility. From showcasing brain surgery to showing the effectiveness of disaster-response planning Boston Marathon Bombing, Twitter has a lot of potential benefits. To be used … Continue reading

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A Profitable Match: Healthcare and Relationship Marketing

For a healthcare facility to be successful and profitable, relationship marketing is essential! Unlike mass-marketing type efforts in print or TV, relationship marketing is designed to develop strong connections with potential patients by providing them with information directly suited to … Continue reading

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