Author Archives: m.sherman

Fine-tune Your Facebook Following Through Smart Contact

Over a billion people appear on Facebook everyday to do everything from checking in with friends and family to seeing what’s new at their local hospital.  Sure, they show up on your page and maybe weigh in on a patient … Continue reading

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Add Interactivity to Your YouTube Channel: Annotate!

More than 1 billion unique users view the over 6 billion hours of video streaming each month on top video portal YouTube — and it’s not all fun and games! Serious businesses like hospitals have leveraged the channel to distribute … Continue reading

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Holly, Jolly Healthcare: Things You Need to Know About Selling Insurance

As we near year’s end, many families are searching for the best healthcare coverage for their families in 2015, all while shopping for clever presents, attending holiday parties and whipping up festive feasts.  This time around, they’re insurance shopping with … Continue reading

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Listen Up: The Benefits of Social Media Altruism

Too many businesses are social media narcissists.  They use their channels to promote themselves shamelessly without displaying any awareness of the fact that their medium gives them the potential to interact with followers and fans directly.  Sure, “content is king,” … Continue reading

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