Author Archives: m.sherman

Creating a Compelling Call-to-Action to Obtain New Patients

Call-to-action (CTA) buttons on a website are meant to catch a user’s attention and get that individual to perform an action. These buttons usually contain text that explains to the user what action he or she will be performing. On … Continue reading

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Don’t Get Left Behind: Optimize Your Website for Mobile

With the rise of smartphones and tablets, a mobile-friendly website for your hospital isn’t just an option – it’s a necessity. More and more people are on their mobile devices searching for medical advice, refilling prescriptions and reading hospital reviews. … Continue reading

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3 Quick Ways to Boost Your Hospital’s Social Media Strategy

As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in healthcare. Social media is a long-term bet, and you need … Continue reading

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Negative Keywords: Your Search Marketing Trump Card

In today’s digital marketing world, everything revolves around keywords and “getting found.” Search engines run the Internet, making it all the more important to show up in search results. There are two ways to show up in Google search results: … Continue reading

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How to Take Great Smartphone Photos for Social Media

The most effective social media content is real-time content (or very close to real time). We don’t always have a digital camera on us to capture great photos or videos, though. Most of us, however, do have smartphones. Today, all … Continue reading

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