Author Archives: m.sherman

Hashtags For Healthcare

When it comes to utilizing social media for marketing purposes, hashtags (#) are a must. That includes the healthcare industry. Hashtags make it easier to find and follow discussions on popular social media channels, such as Twitter, Facebook, Instagram and … Continue reading

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Ways to Make Your Images Work for You

Images are key to achieving social media success – and that includes the world of healthcare. Graphic elements create conversation, inspire engagement and hopefully culminate in the addition of new patients to your practice. Sure, one or two likes or … Continue reading

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Three Ways A Hospital Can Use LinkedIn

Launched over 11 years ago, LinkedIn is still one of the top social networking websites out there today, with over 277 million users in over 200 countries and territories worldwide. Unlike other social networks such as Facebook and Instagram that … Continue reading

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Do You Check Online Doctor Ratings?

A new study has found that one in four consumers rely on online ratings when choosing a physician. The findings are based on a nationwide, survey of 2,137 people taken in late 2012. According to the study published in JAMA, … Continue reading

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Top Tips to Boost Facebook Engagement

For a hospital, Facebook is a great social medium to connect with current and potential patients. It provides a platform to inspire people, entertain people, and promote the benefits of your facility. But why do some hospitals get loads of … Continue reading

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