Author Archives: m.sherman

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your … Continue reading

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Leveraging Social Media to Support Your Cause

In the past few weeks, you may have come across videos of your friends dumping a bucket of ice cold water on their heads? This viral campaign isn’t just about how to stay cool during these hot summer months. It’s … Continue reading

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How to Build a Better Hospital Blog

Your hospital’s blog is a powerful tool. Updating blog content on a regular basis can provide your hospital with a number of benefits, including brand building and awareness, it can help position your hospital as a thought leader and it … Continue reading

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Your Employees Are Your Best Brand Ambassadors

According to a recent LinkedIn survey, 54 percent of engaged employees read content by their company through social media portals. In addition, 40 percent cite their company’s social media communication as their top source for staying informed on important company … Continue reading

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Other Ways to Create Engaging Content for your Hospital

It’s hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content. Blogging, email marketing and social media are great ways to … Continue reading

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