Author Archives: m.sherman

Healthcare Employees Plus Social Media Can Spell T-R-O-U-B-L-E

Social media is a powerful information tool that has revolutionized how we communicate with each other on a daily basis. From saving lives in the wake of natural disasters to helping people in medical distress find organs, it promises incredible … Continue reading

Posted in Healthcare Marketing, Social Media | Tagged , , , , | Leave a comment

Socialcam: Mobile Video Sharing Made Easy

Social media, specifically video is getting bigger everyday and with YouTube being the second largest search engine in the world, it is very important to have video content readily available. Socialcam is a free mobile video-sharing app and site with … Continue reading

Posted in Mobile | Tagged , , , , , , | Leave a comment

Animated GIFs: A New Tool to Get Attention on Twitter

Healthcare facilities and hospitals have utilized Twitter in interesting ways. From live Tweeting a brain surgery to providing readers with important news and information during tragic events, such as the Boston Marathon bombing. Twitter recently announced that now you can … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

How SlideShare Can Increase Your Hospital’s Credibility

A hospital’s credibility is important for patient recruitment and retention. If you provide visible support through hospital leadership, people will come to you, utilize your services and become ambassadors on your behalf. One way to gain credibility is by using … Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Tips to Create Unique Social Media Content for Your Hospital

So your healthcare facility has all its social media accounts set up, optimized with descriptions, office hours and custom graphics created. Now what? It’s all about creating content that is truly unique. Creating content isn’t always easy. In addition, with … Continue reading

Posted in Social Media | Tagged , , , , , , | Leave a comment