Author Archives: m.sherman

Listen Up: The Benefits of Social Media Altruism

Too many businesses are social media narcissists.  They use their channels to promote themselves shamelessly without displaying any awareness of the fact that their medium gives them the potential to interact with followers and fans directly.  Sure, “content is king,” … Continue reading

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Make Your Hospital’s Digital Experience Mom-Friendly—and Win Over the Whole Family!

When it comes to running the household, everyone knows that mom calls the shots.  This is especially true for important healthcare decisions, like selecting the right health insurance, picking a primary care physician (PCP) and working with pharmacists to understand … Continue reading

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Using SlideShare Infographics to Create an Unforgettable Visual Voyage

Contemporary healthcare is bursting with physicians of every background and expertise.  Yes, they all have the eponymous letters “M’ and “D” after their names, but this abbreviation may actually be all they share, when it comes down to it. That’ … Continue reading

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How to Develop Tweets That Will Get Consumers Chirping

Twitter is a phenomenal social networking tool — useful for goals beyond following celebrities or communicating with friends.  That’s because the social media sensation is the perfect platform for keeping up with locals in your area, staying abreast of industry … Continue reading

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Make Your Hospital’s Facebook Page a Content Generator

It is essential to keep your hospital’s Facebook page current with fresh, compelling content, or you’ll risk giving the impression that you’re disconnected from your audience — or worse yet, out of business. You can always post about your events … Continue reading

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