Author Archives: m.sherman

How to Use YouTube for Healthcare Marketing

Creating great YouTube videos can be very influential to potential new patients. If thoughtfully planned out, videos can become a very powerful marketing resource. Continue reading

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Ways to Enhance Your Hospital’s Instagram Presence

With more and more people accessing the social web using a mobile device, it is essential that a business, including a healthcare facility have a presence there. While many people are using a tablet or smartphone to access Twitter and … Continue reading

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Using Social Media For Patient Education

Social media is changing healthcare in a variety of ways. From being used as a tool to give a behind the scene look at what it’s like to work or to receive care to providing updates on cutting-edge medical discoveries … Continue reading

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Three Ways to Monitor Your Hospitals Reputation Online

Let’s face it: good or bad people are talking about your facility. It is the world of Web 2.0 that we all live in and because of social media; everyone has an opinion and voice. Fortunately, there are some free … Continue reading

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Hashtags For Healthcare

When it comes to utilizing social media for marketing purposes, hashtags (#) are a must. That includes the healthcare industry. Hashtags make it easier to find and follow discussions on popular social media channels, such as Twitter, Facebook, Instagram and … Continue reading

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