Author Archives: m.sherman

How Meetup Can Magnify Your Hospital’s Public Presence

Looking to maximize exposure for a signature procedure your facility is performing? Trying to alert the local community about a special service you provide?  Attempting to increase awareness for a local charity you sponsor? Meetup is a superlative marketing venue … Continue reading

Posted in Online marketing | Tagged , , , , , | Leave a comment

Maintain Interest, Create a Buzz: Simply Update Your Website!

In today’s digital world, a website is the first and quite possibly only thing a potential patient sees before deciding whether or not to make a purchase or use a service — including healthcare. This fact might leave you wondering: … Continue reading

Posted in About Wax Custom Communications | Tagged , , , , | Leave a comment

Personalize Your Hospital with Instagram’s Hyperlapse App

Instagram is the world’s most popular photo app: its fans upload in excess of 60 million photos daily. As if that soaring popularity weren’t enough, the company recently released a second stand-alone app called Hyperlapse. It allows users to create … Continue reading

Posted in Mobile | Tagged , , , , , | Leave a comment

Enhance Brand Awareness through Meme Marketing

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering as you attempt to garner likes and retweets. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping … Continue reading

Posted in Social Media | Tagged , , , , , , | Leave a comment

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , | Leave a comment