Author Archives: m.sherman

A Profitable Match: Healthcare and Relationship Marketing

For a healthcare facility to be successful and profitable, relationship marketing is essential! Unlike mass-marketing type efforts in print or TV, relationship marketing is designed to develop strong connections with potential patients by providing them with information directly suited to … Continue reading

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Targeted Landing Pages Are Key for Healthcare

Having a consumer understand a healthcare website can be extremely challenging. The verbiage can get complicated and if your hospital offers a variety of different services, prospects can get very confused, not know where to go and end up bouncing … Continue reading

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Do Colors Influence Website Visits?

Your website is the online hub of your hospital or healthcare facility. If the website is designed with easy to find and accurate information, you may have a good chance of getting a new patient. In contrast, if your website … Continue reading

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Why The Pros Outweigh the Cons In Telemedicine

With today’s technology moving at a rapid pace, healthcare has come along for the ride. One way it has joined this new “revolution” is with telemedicine services.  This new type of practice allows doctors to evaluate and treat patients without … Continue reading

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Benefits of Long-form Content In Healthcare Marketing

It is many people’s opinion that attention span’s on the web are short. If viewers don’t find what they are looking for, there are a million other places they can try. But producing longer articles, 1,200 words or greater (i.e. … Continue reading

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