Author Archives: n.dorsainvil
Branded content prized in 2009 and 2010
While some are scratching their heads at the thought of New Year’s resolutions, companies that provide their customers with branded content are ahead of the game.
There’s always room for e-marketing improvement
If you’re trying to become a slimmer, healthier you in the welcome months of 2010, a nytimes.com post shows off a couple of gadgets that can track your daily activity to help you meet your fitness goals. You can plug … Continue reading
A fundamental shift in marketing?
Erik Qualman, author of Socialnomics, is no doubt correct in his assertion that social media has fundamentally changed the way we communicate. If you don’t believe me, check out his video “Social Media Revolution.” Qualman has put his mark all … Continue reading
In 2010, more e-mail and social media marketing
For most businesses, 2009 has been a year filled with non-stop efforts to ensure the viability of finances and business relationships for 2010 and beyond. So it comes as no surprise that a recent survey from e-mail service provider StrongMail … Continue reading
Identify your web visitors, generate more leads
Yesterday I wrote about how important it is for businesses to “unscramble” their e-mail analytics to create relevant e-communications for clients. I also mentioned that sales and marketing teams should link up to harmonize messages to their clients’ expressed needs. … Continue reading
