Category Archives: About Wax Custom Communications
Does your community really understand your organization’s messaging? (Part 2)
Health literacy is defined in Health People 2010 as: “The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.” How do you know if your readers … Continue reading
Does your community really understand your hospital’s messaging? (Part 1)
Imagine a world where patients and health care professionals speak the same language and are in sync. Complex treatment options, discharge instructions and follow-up care are fully understood. Patient compliance is as close to 100 percent as possible. The results … Continue reading
Using an iPad to Change the Lives of People with Autism
Steve Jobs left us with amazing technology – the iMac, iPod, iPhone and iPad have changed how many of us communicate every day. But his technology wasn’t just all about business (checking your email from your phone, to name one … Continue reading
Tighten Your Ads: Wax Wows at SHSMD
One of the perks of attending SHSMD is the opportunity to meet and network with hospital marketers from around the country. We tried to make our way around the exhibit hall during the event but it was nearly impossible. There … Continue reading
The Power of the QR Code
Did you know 14 million mobile users (6.2% of the total mobile audience) scanned a QR code in the United States in the month of June this year? QR codes are here to stay, at least for right now. A … Continue reading
