Category Archives: About Wax Custom Communications

A New Way to Research Rare Diseases

It takes an average of nine years for a rare disease patient to get an accurate diagnosis, according to the National Organization for Rare Disorders. That amount of time can be very frustrating for many patients and their families. Continue reading

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Does your community really understand your organization’s messaging? (Part 2)

Health literacy is defined in Health People 2010 as: “The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.” How do you know if your readers … Continue reading

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Does your community really understand your hospital’s messaging? (Part 1)

Imagine a world where patients and health care professionals speak the same language and are in sync. Complex treatment options, discharge instructions and follow-up care are fully understood. Patient compliance is as close to 100 percent as possible. The results … Continue reading

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Using an iPad to Change the Lives of People with Autism

Steve Jobs left us with amazing technology – the iMac, iPod, iPhone and iPad have changed how many of us communicate every day. But his technology wasn’t just all about business (checking your email from your phone, to name one … Continue reading

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Tighten Your Ads: Wax Wows at SHSMD

One of the perks of attending SHSMD is the opportunity to meet and network with hospital marketers from around the country. We tried to make our way around the exhibit hall during the event but it was nearly impossible. There … Continue reading

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