Category Archives: About Wax Custom Communications

Google+ Got You Going in Circles?

The sort-of soft-launch, of the sort-of beta, of the almost-ready-to-go Google+ is underway. Millions have been asked to participate as testers, and millions more have been invited to join over the last few weeks as the next best thing since … Continue reading

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Oh, apps, how did we get along without you – especially now that they really can have life-or-death impact?

In the world of healthcare, consumer mobile phone apps are being used for everything from tracking symptoms to keeping tabs on health and wellness to educating the public to life-saving capabilities (you’ll find some good examples here). California Poison Control … Continue reading

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To Blog or Not to Blog?

Corporate blogs are rapidly becoming the new faces of business. But, unfortunately, they don’t get the respect that they deserve. Blogs, when used effectively, can play a powerful role in your company’s public relations and marketing strategy. Still, blogs may … Continue reading

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Promises, promises…

You’ve seen the slick TV commercial dozens of times. The camera slowly pans across a long row of smiling physicians and nurses. Orchestral music swells as an authoritative male voice promises “the latest technology and the most qualified physicians and … Continue reading

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