Category Archives: About Wax Custom Communications

Tighten Your Ads: Wax Wows at SHSMD

One of the perks of attending SHSMD is the opportunity to meet and network with hospital marketers from around the country. We tried to make our way around the exhibit hall during the event but it was nearly impossible. There … Continue reading

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The Power of the QR Code

Did you know 14 million mobile users (6.2% of the total mobile audience) scanned a QR code in the United States in the month of June this year? QR codes are here to stay, at least for right now. A … Continue reading

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Google+ Got You Going in Circles?

The sort-of soft-launch, of the sort-of beta, of the almost-ready-to-go Google+ is underway. Millions have been asked to participate as testers, and millions more have been invited to join over the last few weeks as the next best thing since … Continue reading

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Oh, apps, how did we get along without you – especially now that they really can have life-or-death impact?

In the world of healthcare, consumer mobile phone apps are being used for everything from tracking symptoms to keeping tabs on health and wellness to educating the public to life-saving capabilities (you’ll find some good examples here). California Poison Control … Continue reading

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To Blog or Not to Blog?

Corporate blogs are rapidly becoming the new faces of business. But, unfortunately, they don’t get the respect that they deserve. Blogs, when used effectively, can play a powerful role in your company’s public relations and marketing strategy. Still, blogs may … Continue reading

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