Category Archives: About Wax Custom Communications

Social Media for Healthcare & Financial Clients

Posted on February 25, 2010 by g.schmidt@waxcom.com

Jumping on Twitter or setting up a Facebook page is not so easy for highly regulated industries like healthcare and financial services. To avoid running afoul of federal disclosure guidelines, such companies need to plan their social media strategies carefully. Among key … Continue reading →

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MEMO: Being on Twittonary during office hours OK!

Posted on February 15, 2010 by g.schmidt@waxcom.com

Ahhh … the charming chirping of co-workers’ iPhones receiving yet another tweet! A year ago this could have lead to a dreary and somewhat Draconian discussion regarding personal versus work time but, oh, how things have changed. Thanks to the recent explosion … Continue reading →

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Where Doing Business is a Pleasure

Posted on February 3, 2010 by g.schmidt@waxcom.com

Miami is hosting the Super Bowl this week and there’s evidence aplenty: billboards welcoming Indianapolis and New Orleans, downtown buildings wildly illuminated in fan colors and blimps floating over South Beach — you might catch a glimpse of them on … Continue reading →

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Wax’s 2009 Pearl Award Winner

Posted on November 24, 2009 by n.dorsainvil

Wax won a Bronze award at the 2009 Pearl Awards on behalf of Oklahoma City-based Chesapeake Energy Corp. The honor was earned for the winter 2009 edition of The Barnett Shale in the Design – Best New Magazine category. The … Continue reading →

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Are custom publishers feeling the “pay wall” pain?

Posted on November 19, 2009 by n.dorsainvil

Are custom publishers feeling the “pay wall” pain? Not so much. From our vantage as a content provider that doesn’t rely on paid circulation or advertising, we get to consider the raging debate over paid content models from a slight remove. Continue reading →

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