Category Archives: About Wax Custom Communications

Target Marketing Thrives On The Web by Bill Wax

The Value of Target Marketing This month, P&C National Underwriter published an article I wrote titled Target Marketing Thrives On The Web. In it, I explore three key techniques to drive the right prospects to your site: • Identify key … Continue reading

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A Day at Wax

Today Rebekah, Elisabeth, Alex, Nicolas and Jade came to Wax for Bring Your Child to Work Day. We walked around the office and met everyone. Everyone was very nice and welcoming to all of us. Jade liked the design part … Continue reading

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Hospitals + Social Media = Better Care

The Rise of the E-patient According to the Pew Research Center, in 2000, 46% of American adults had access to the internet, 5% of U.S. households had broadband connections and 25% of American adults looked online for health information. Now, … Continue reading

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Twitter, Your Personal Newsfeed

Admit it — you’re reluctant to sign on to Twitter because it sounds like a colossal waste of time. Would it help to describe Twitter as your own news feed, allowing you to quickly scan headlines from sources and people you … Continue reading

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Social Media for Healthcare & Financial Clients

Jumping on Twitter or setting up a Facebook page is not so easy for highly regulated industries like healthcare and financial services. To avoid running afoul of federal disclosure guidelines, such companies need to plan their social media strategies carefully. Among key … Continue reading

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