Category Archives: Content
IBM Watson’s Role in Healthcare
IBM’s Watson is more than a contestant on Jeopardy. This amazing QA computing system built by IBM can have a positive impact in healthcare technology, including how to best treat and diagnose a patient based on analytics. According to an … Continue reading
Does your community really understand your hospital’s messaging? (Part 1)
Imagine a world where patients and health care professionals speak the same language and are in sync. Complex treatment options, discharge instructions and follow-up care are fully understood. Patient compliance is as close to 100 percent as possible. The results … Continue reading
Plain Talk: The Case for Health Literacy
Do your readers understand what you’re telling them about their healthcare? Maybe not. According to the Center for Health Literacy, most health-related information is written at a 10th-grade reading level. But nearly half of the American public has a hard … Continue reading
Help Your Company Crack the QR Code
Have you noticed all those strange little black and white boxes that are popping up all over the place? Marketers, take notice. Those boxes are Quick Response (QR) codes, two-dimensional codes that can store everything from URLs to messages. All … Continue reading
Balancing Your Digital Portfolio
Digital publishing means new and innovative ways of delivering content to an audience, and here at Wax it’s a concept we embrace. Print still provides an effective balance to any publishing/marketing portfolio. But it’s a wired world now and companies … Continue reading
