Category Archives: Content

Adverbs: underused and abused

I did a lot of TV watching this past weekend, and I can’t tell you how many times I had to correct an on-screen adverb disaster. Just a little lesson on the part of speech: Adverbs describe verbs. They answer … Continue reading

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Journalists and social media

            There’s a huge debate over how journalists should toe the fine line between their personal activities and professional obligations. A good dose of journalistic judiciousness should suffice, but a handy list always helps. Pull … Continue reading

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Building content and traffic for your new blog

Focus on blog content first, traffic second. This is the advice I read in a recent post by Michael Hyatt, CEO of Thomas Nelson Publishers. While I largely agree with his five recommendations for producing posts, a content-only focus—even in … Continue reading

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Word for word

This story reminds me of a writing project one of my English professors had us follow. If you happen to be in London’s Heathrow Airport this week, you can catch author Alain de Botton with his laptop and thoughts live … Continue reading

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Lolcats on e-mail marketing

(see more Lolcats and funny pictures) What’s your e-mail marketing campaign really about? If the answer is YOU, it’s time to find a new answer.  Nearly every day, I read blog posts about creating valuable content for e-mail marketing campaigns. … Continue reading

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