Category Archives: Content
Journalists and social media
There’s a huge debate over how journalists should toe the fine line between their personal activities and professional obligations. A good dose of journalistic judiciousness should suffice, but a handy list always helps. Pull … Continue reading
Word for word
This story reminds me of a writing project one of my English professors had us follow. If you happen to be in London’s Heathrow Airport this week, you can catch author Alain de Botton with his laptop and thoughts live … Continue reading
Lolcats on e-mail marketing
(see more Lolcats and funny pictures) What’s your e-mail marketing campaign really about? If the answer is YOU, it’s time to find a new answer. Nearly every day, I read blog posts about creating valuable content for e-mail marketing campaigns. … Continue reading
Pay before you read
I never understood why, when selling subscriptions and newsstand copies, publishers put all of their content online for free. It’s like bookstores. People could sit in them all day, read everything but the exit sign, and not have any guilt … Continue reading
Building content and traffic for your new blog
Focus on blog content first, traffic second. This is the advice I read in a recent post by Michael Hyatt, CEO of Thomas Nelson Publishers. While I largely agree with his five recommendations for producing posts, a content-only focus—even in … Continue reading →