Category Archives: Custom Publishing
Maximizing the Effectiveness of Your Print Communications
While it’s no surprise that healthcare organizations everywhere are shifting to electronic communications, print still serves a key communication role, especially for those without computers or who prefer reading a magazine or newsletter. In fact, print is still the preferred … Continue reading
Mobile Barcodes to Save Commercial Mailers
Last week I received an email from the ever-diligent Domestic Mail Manual(DMM) division of the United States Postal Service(USPS) notifying consumers and businesses of a new program. Starting this Summer, commercial mailers that include mobile barcodes either INSIDE or on … Continue reading
Balancing Your Digital Portfolio
Digital publishing means new and innovative ways of delivering content to an audience, and here at Wax it’s a concept we embrace. Print still provides an effective balance to any publishing/marketing portfolio. But it’s a wired world now and companies … Continue reading
Heads up! Postage Increase Coming … Yes, Again.
Funny enough, I received an email from the US Postal Service the other day warning … OK, informing me, that yet another postage increase is on the way. Come April 17, prices for first class and standard mail, periodicals, package … Continue reading
Don’t Forget Your A-B-Cs … or at least your A/Bs
Can’t sleep at night because you’ve got multivariate testing on the mind? I’ve got the site for you! OK, maybe that’s a bit extreme even for us marketers. But recently coming across www.whichtestwon.com was a refreshing surprise. Launched in June … Continue reading
