Category Archives: Magazines

Maximizing the Effectiveness of Your Print Communications

Posted on August 11, 2011 by m.collins

While it’s no surprise that healthcare organizations everywhere are shifting to electronic communications, print still serves a key communication role, especially for those without computers or who prefer reading a magazine or newsletter. In fact, print is still the preferred … Continue reading →

Posted in Custom Publishing, Magazines, Mailing, Print Production | Leave a comment

Heads up! Postage Increase Coming … Yes, Again.

Posted on February 7, 2011 by s.iaconis

Funny enough, I received an email from the US Postal Service the other day warning … OK, informing me, that yet another postage increase is on the way. Come April 17, prices for first class and standard mail, periodicals, package … Continue reading →

Posted in Custom Publishing, Magazines, Mailing, Marketing, Print Production, Publishing | Leave a comment

Identify your web visitors, generate more leads

Posted on December 3, 2009 by n.dorsainvil

Yesterday I wrote about how important it is for businesses to “unscramble” their e-mail analytics to create relevant e-communications for clients. I also mentioned that sales and marketing teams should link up to harmonize messages to their clients’ expressed needs. … Continue reading →

Posted in Custom Publishing, Magazines, Marketing, Sales | Tagged , , | Leave a comment

Wax’s 2009 Pearl Award Winner

Posted on November 24, 2009 by n.dorsainvil

Wax won a Bronze award at the 2009 Pearl Awards on behalf of Oklahoma City-based Chesapeake Energy Corp. The honor was earned for the winter 2009 edition of The Barnett Shale in the Design – Best New Magazine category. The … Continue reading →

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Are custom publishers feeling the “pay wall” pain?

Posted on November 19, 2009 by n.dorsainvil

Are custom publishers feeling the “pay wall” pain? Not so much. From our vantage as a content provider that doesn’t rely on paid circulation or advertising, we get to consider the raging debate over paid content models from a slight remove. Continue reading →

Posted in Content, Custom Publishing, Magazines, Marketing, Owen's Thoughts, Publishing | Tagged , , | Leave a comment
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