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	<title>Wax Impressions &#187; Magazines</title>
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	<description>A blog about the people of Wax and our work producing custom content for integrated marketing.</description>
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		<title>Maximizing the Effectiveness of Your Print Communications</title>
		<link>http://www.waxcom.com/impressions/2011/08/11/get-the-most-out-of-your-print-communications/</link>
		<comments>http://www.waxcom.com/impressions/2011/08/11/get-the-most-out-of-your-print-communications/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 16:15:29 +0000</pubDate>
		<dc:creator>m.collins</dc:creator>
				<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Mailing]]></category>
		<category><![CDATA[Print Production]]></category>

		<guid isPermaLink="false">http://www.waxcom.com/impressions/?p=4331</guid>
		<description><![CDATA[While it’s no surprise that healthcare organizations everywhere are shifting to electronic communications, print still serves a key communication role, especially for those without computers or who prefer reading a magazine or newsletter. In fact, print is still the preferred &#8230; <a href="http://www.waxcom.com/impressions/2011/08/11/get-the-most-out-of-your-print-communications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Heads up! Postage Increase Coming … Yes, Again.</title>
		<link>http://www.waxcom.com/impressions/2011/02/07/heads-up-postage-increase-coming-%e2%80%a6-yes-again/</link>
		<comments>http://www.waxcom.com/impressions/2011/02/07/heads-up-postage-increase-coming-%e2%80%a6-yes-again/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 16:25:02 +0000</pubDate>
		<dc:creator>s.iaconis</dc:creator>
				<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Mailing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Print Production]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.waxcom.com/impressions/?p=4097</guid>
		<description><![CDATA[Funny enough, I received an email from the US Postal Service the other day warning … OK, informing me, that yet another postage increase is on the way. Come April 17, prices for first class and standard mail, periodicals, package &#8230; <a href="http://www.waxcom.com/impressions/2011/02/07/heads-up-postage-increase-coming-%e2%80%a6-yes-again/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Identify your web visitors, generate more leads</title>
		<link>http://www.waxcom.com/impressions/2009/12/03/pinpoint-your-web-visitors-generate-more-leads/</link>
		<comments>http://www.waxcom.com/impressions/2009/12/03/pinpoint-your-web-visitors-generate-more-leads/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:34:37 +0000</pubDate>
		<dc:creator>n.dorsainvil</dc:creator>
				<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Demandbase]]></category>
		<category><![CDATA[foliomag.com]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.waxcom.com/impressions/?p=3061</guid>
		<description><![CDATA[Yesterday I wrote about how important it is for businesses to &#8220;unscramble&#8221; their e-mail analytics to create relevant e-communications for clients. I also mentioned that sales and marketing teams should link up to harmonize messages to their clients&#8217; expressed needs. &#8230; <a href="http://www.waxcom.com/impressions/2009/12/03/pinpoint-your-web-visitors-generate-more-leads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Wax&#8217;s 2009 Pearl Award Winner</title>
		<link>http://www.waxcom.com/impressions/2009/11/24/waxs-2009-pearl-award-winner/</link>
		<comments>http://www.waxcom.com/impressions/2009/11/24/waxs-2009-pearl-award-winner/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 19:31:00 +0000</pubDate>
		<dc:creator>n.dorsainvil</dc:creator>
				<category><![CDATA[About Wax Custom Communications]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[2009 Pearl Award]]></category>
		<category><![CDATA[Custom Publishing Council]]></category>
		<category><![CDATA[The Barnett Shale]]></category>

		<guid isPermaLink="false">http://www.waxcom.com/impressions/?p=2940</guid>
		<description><![CDATA[Wax won a Bronze award at the 2009 Pearl Awards on behalf of Oklahoma City-based Chesapeake Energy Corp. The honor was earned for the winter 2009 edition of The Barnett Shale in the Design – Best New Magazine category. The &#8230; <a href="http://www.waxcom.com/impressions/2009/11/24/waxs-2009-pearl-award-winner/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Are custom publishers feeling the “pay wall” pain?</title>
		<link>http://www.waxcom.com/impressions/2009/11/19/are-custom-publishers-feeling-the-%e2%80%9cpay-wall%e2%80%9d-pain/</link>
		<comments>http://www.waxcom.com/impressions/2009/11/19/are-custom-publishers-feeling-the-%e2%80%9cpay-wall%e2%80%9d-pain/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:55:46 +0000</pubDate>
		<dc:creator>n.dorsainvil</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Owen's Thoughts]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[custom publishing]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://www.waxcom.com/impressions/?p=2875</guid>
		<description><![CDATA[Are custom publishers feeling the "pay wall" pain? Not so much. From our vantage as a content provider that doesn’t rely on paid circulation or advertising, we get to consider the raging debate over paid content models from a slight remove. <a href="http://www.waxcom.com/impressions/2009/11/19/are-custom-publishers-feeling-the-%e2%80%9cpay-wall%e2%80%9d-pain/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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