Category Archives: Custom Publishing

Fragments Okay When Writing for the Web!

Your high school English teacher might faint, but it’s true.  When creating content for the Web, we need to rethink the way we write.  Especially when blogging, we need to make our copy succinct and to the point.  One rule … Continue reading

Posted in Blogging, Content, Creativity, Custom Publishing, Interactive, Publishing | 1 Comment

Optimizing your site? Don’t forget to back-link

As integrated marketers, we all understand how important Search Engine Optimization is for any company’s web success. Efficient use of this platform helps to build online traffic flow and can lead to enhanced brand awareness and even sales. There are … Continue reading

Posted in Blogging, Content, Custom Publishing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Online marketing, Publishing, SEO | Leave a comment

Loved, Honored and Cherished at the 2010 Communicator Awards

Wax Custom Communications brought back 14 awards from the 2010 Communicator Awards, an international program that honors creative excellence for communications professionals. The awards are administered and judged by the International Academy of the Visual Arts. Wax earned the Award … Continue reading

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Better, Greener Publishing

Speed. Convenience. Tree hugging.  Current printing methods and technologies are always improving. The summer 2010 edition of Custom magazine recently highlighted these advancements. Not only are they making our jobs easier, but a little greener. Last fall, a company needed … Continue reading

Posted in Custom Publishing, Green Initiatives | Tagged , , , | 1 Comment