Category Archives: Healthcare Marketing

Why Every Hospital Physician Should Have a Nexus 7 Google Tablet

When you think of a doctor using a smartphone or tablet in the examination or operating room, the first device that probably comes to mind is an iPhone or iPad. Most medical professionals today use Apple iOS devices for viewing health records and other key day-to-day functions.

But medical professionals now have a choice, with the introduction of Google’s Nexus 7 tablet. Unlike other Android tablets, the Nexus 7 doesn’t feel cheap in the palm of your hands. But it is priced at just $200, compared to an iPad that starts at $500. Continue reading

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Health Records for Your Kids Now in the Palm of Your Hand

By the time a child becomes an adult, he or she will have seen about 18.7 different doctors, according to a Practice Fusion survey. Seeing that many doctors can make it tough to keep up with all their medical records, … Continue reading

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Are You Optimizing Your Website and Search Strategies for Tablets?

When optimizing your hospital’s online presence, you no longer can simply focus on the desktop as the sole driver. These days, consumers – potential patients – are engaging across multiple devices, at various times, and that includes tablets. Tablets have … Continue reading

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Would You See An iRobot Doc in the ER?

What if you were sitting in an examination room and a robot walked through the door? Would you jump? Would you engage with it? No matter how you may feel, telepresence healthcare – using virtual reality technology – may be … Continue reading

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How to Measure Your ROI in Healthcare Social Media

Everyone seems to have a Facebook and Twitter account, both personally and for business. In healthcare, how you can measure your social media return on investment (ROI)? Since social media is more about engagement rather then a hard-selling tool, that … Continue reading

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