Category Archives: Healthcare Marketing

How to Measure Your ROI in Healthcare Social Media

Everyone seems to have a Facebook and Twitter account, both personally and for business. In healthcare, how you can measure your social media return on investment (ROI)? Since social media is more about engagement rather then a hard-selling tool, that … Continue reading

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Are You Using the Improved Google Health Tools?

According to 2011 comScore data, over 130 million people go online every month to search for health-related information. Many go to learn more about a symptom a loved one may be experiencing. Others may go online to find out what’s … Continue reading

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Is Your Hospital Prepared for Juvenile Arthritis Awareness Month?

Did you know that over 300,000 American children suffer from juvenile arthritis? This autoimmune and inflammatory condition can develop in children ages 16 and younger and can involve not only joint inflammation, but also the eyes, skin and gastrointestinal tract. … Continue reading

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The New Way to See a Doctor: Virtually

NowClinicStarted in 2010, NowClinic is transforming the delivery of primary health care by giving consumers access to inexpensive, round-the-clock care for routine problems via the Internet and phone.

By talking via instant messenger and then telephone, patients can be diagnosed with minor illnesses, then prescribed medications that they can pick up at their local pharmacy. Continue reading

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You Can Now Donate an Organ “Officially” through Facebook

People started doing it and Facebook listened! This week, the social media giant Facebook is making it easier to save a life. Now users can enroll as organ donors and share their desires via their timeline. If they aren’t already donors, they can easily link from Facebook to their state’s database, where they can register online to officially become a donor Continue reading

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