Category Archives: Healthcare Marketing

Text Messaging Helping to Keep People Healthy

Posted on April 30, 2012 by m.sherman

A report in the Journal of the American Medical Association (JAMA) says a pilot program that asked parents in low-income communities to get their children vaccinated was successful in increasing the percentage of people who received shots. The way they asked? Text messaging. flu shots Continue reading →

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Electronic Medical Records Now Offering HIPAA-compliant Social Media-Style Messaging

Posted on April 24, 2012 by m.sherman

Electronic Medical Records (EMR) – digital versions of the paper chart used in doctor’s offices containing the medical and treatment history of a patient in one practice – make patient record keeping easier and more accurate. They allow clinics to easily identify which patients are due for preventive screenings and check how patients are doing on blood pressure readings and vaccines. Continue reading →

Posted in health, Healthcare Marketing, Interactive, Marketing, Marketing Technology, Social Media | Tagged , , , , | 1 Comment

Getting the Most Out of Your Great Content

Posted on March 28, 2012 by m.sherman

The business of how content is compiled, consumed, shared and monetized continues to evolve at a rapid pace. And unless you’re adapting to the changes, your message might as well be invisible. Continue reading →

Posted in Blogging, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Online marketing, SEO, Social Media | Tagged , , , , , , | Leave a comment

Save Money On Postage

Posted on March 21, 2012 by m.sherman

Mobile technology is getting a boost from the United States Postal Service this summer. Qualifying mailings will get a temporary price reduction if they integrate their mailing by using a mobile barcode inside or on the mail piece, according to the Mobile Commerce and Personalization Promotion. mobile bar code Continue reading →

Posted in Healthcare Marketing, Integrated Marketing, Interactive, Mailing, Marketing, Marketing Technology, Mobile, Print Production | Tagged , , , , , | Leave a comment

The Power an Instagram Photo Can Bring to Your Hospital

Posted on March 13, 2012 by m.sherman

Mobile photo sharing is one of the fastest-growing social media trends of the last few years. Big brands are jumping on the bandwagon and using the trend to their advantage. Continue reading →

Posted in Healthcare Marketing, Marketing, Mobile, Social Media | Tagged , , , , , , | Leave a comment
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