Category Archives: Integrated Marketing

The Power Twitter Brings to Healthcare Marketing

According to Wikipedia, Twitter has 200 million users, generating 350 million tweets and handling over 1.6 billion search queries per day. Over 35 percent of those Tweets are created using a mobile device such as a smart phone (iPhone, Blackberry, … Continue reading

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Tap Your Way Into the Health App Consumer Market

Hippocrates once said: “Healing is a matter of time, but it is sometimes also a matter of opportunity.” And as smartphone and tablet technology evolves and puts knowledge literally into the hands of consumers, Hippocrates’ concept of “opportunity” may be … Continue reading

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(PART II) Facebook Works for Hospitals: 10 tips to get you started

Here are five more tips on how to effectively use Facebook: How to promote your hospital on Facebook – If you hope to be viewed as a thought leader and industry expert, you will need to do more than regurgitate … Continue reading

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Facebook works for hospitals: 10 tips to get you started

As Facebook gets ready to go public with a value of more than $100 billion, more and more hospitals are using the social network and finding that it is a positive addition to their hospital promotion and social media involvement. … Continue reading

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SEO – The Single Most Important Thing When Building a Website!

SEO, The famous Search Engine Optimization term. What is it and what does it really mean? Well, SEO is the most important thing to consider when designing and building a website. If you haven’t noticed, a company named Google runs … Continue reading

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