Category Archives: Integrated Marketing

Boosting Web Usability and SEO for Healthcare Websites

A website is a very powerful part of a company’s brand these days. It tells and paints a picture of what your company represents and how it wants to be portrayed. If your website is broken and its content outdated, … Continue reading

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The Power of Digital

Digital marketing is changing the way marketers market. With LED and other digital billboards, messaging and advertising can change at a moment’s notice. No more do you have to change vinyl and posters when you want to get a new … Continue reading

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10 Social Media Promotion Ideas For Hospitals (Part 2)

(Ideas 6-10 continued…) 6.  SHARING HEALTH TIPS – The Children’s Hospital of Alabama corporate communications department developed a social media strategy using Facebook and Twitter, and targeting both internal and external audiences. The hospital shares health tips and statistics on … Continue reading

Posted in Blogging, Branding, E-mail Marketing, health, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Mobile, Online marketing, Public Relations, Social Media | 1 Comment

10 Social Media Promotion Ideas for Hospitals (Part 1)

Although we’ve heard that some hospitals and healthcare organizations either haven’t started at all or have fallen behind in using social media, other hospitals have already discovered the how powerful this communications and promotional tool platform has become in healthcare. … Continue reading

Posted in Blogging, health, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Mobile, Online marketing, Public Relations, SEO, Social Media | 1 Comment

The Power Twitter Brings to Healthcare Marketing

According to Wikipedia, Twitter has 200 million users, generating 350 million tweets and handling over 1.6 billion search queries per day. Over 35 percent of those Tweets are created using a mobile device such as a smart phone (iPhone, Blackberry, … Continue reading

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