Category Archives: Integrated Marketing

10 Social Media Promotion Ideas For Hospitals (Part 2)

(Ideas 6-10 continued…) 6.  SHARING HEALTH TIPS – The Children’s Hospital of Alabama corporate communications department developed a social media strategy using Facebook and Twitter, and targeting both internal and external audiences. The hospital shares health tips and statistics on … Continue reading

Posted in Blogging, Branding, E-mail Marketing, health, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Mobile, Online marketing, Public Relations, Social Media | 1 Comment

10 Social Media Promotion Ideas for Hospitals (Part 1)

Although we’ve heard that some hospitals and healthcare organizations either haven’t started at all or have fallen behind in using social media, other hospitals have already discovered the how powerful this communications and promotional tool platform has become in healthcare. … Continue reading

Posted in Blogging, health, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Mobile, Online marketing, Public Relations, SEO, Social Media | 1 Comment

The Power Twitter Brings to Healthcare Marketing

According to Wikipedia, Twitter has 200 million users, generating 350 million tweets and handling over 1.6 billion search queries per day. Over 35 percent of those Tweets are created using a mobile device such as a smart phone (iPhone, Blackberry, … Continue reading

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Tap Your Way Into the Health App Consumer Market

Hippocrates once said: “Healing is a matter of time, but it is sometimes also a matter of opportunity.” And as smartphone and tablet technology evolves and puts knowledge literally into the hands of consumers, Hippocrates’ concept of “opportunity” may be … Continue reading

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(PART II) Facebook Works for Hospitals: 10 tips to get you started

Here are five more tips on how to effectively use Facebook: How to promote your hospital on Facebook – If you hope to be viewed as a thought leader and industry expert, you will need to do more than regurgitate … Continue reading

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