Category Archives: Integrated Marketing
The Power of Digital
Digital marketing is changing the way marketers market. With LED and other digital billboards, messaging and advertising can change at a moment’s notice. No more do you have to change vinyl and posters when you want to get a new … Continue reading
10 Social Media Promotion Ideas For Hospitals (Part 2)
(Ideas 6-10 continued…) 6. SHARING HEALTH TIPS – The Children’s Hospital of Alabama corporate communications department developed a social media strategy using Facebook and Twitter, and targeting both internal and external audiences. The hospital shares health tips and statistics on … Continue reading
10 Social Media Promotion Ideas for Hospitals (Part 1)
Although we’ve heard that some hospitals and healthcare organizations either haven’t started at all or have fallen behind in using social media, other hospitals have already discovered the how powerful this communications and promotional tool platform has become in healthcare. … Continue reading
The Power Twitter Brings to Healthcare Marketing
According to Wikipedia, Twitter has 200 million users, generating 350 million tweets and handling over 1.6 billion search queries per day. Over 35 percent of those Tweets are created using a mobile device such as a smart phone (iPhone, Blackberry, … Continue reading
Tap Your Way Into the Health App Consumer Market
Hippocrates once said: “Healing is a matter of time, but it is sometimes also a matter of opportunity.” And as smartphone and tablet technology evolves and puts knowledge literally into the hands of consumers, Hippocrates’ concept of “opportunity” may be … Continue reading
