Category Archives: Integrated Marketing

More Access = Better Health?

Patients who have online access to their medical records and use email to communicate with their physicians are more likely to using traditional healthcare services, according to a recent study published in JAMA. According to the study, those patients were more engaged in using clinical services, including office visits and telephone calls to their doctors. HealthButton Continue reading

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Where do you turn when you have a health question – your doctor or the Web?

If you’re not comfortable sharing a sensitive health question with your doctor, you’re not alone. Two out of three Americans go to the Web to get answers on private health topics such as sex, STDs, weight issues and substance abuse, according to researchers. Continue reading

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Does Anyone Even Understand What’s on Your Hospital Website?

According to a recent study, the information on 95 percent of prostate cancer websites is over the heads of their readers. Of 62 websites surveyed, only three had treatment information written below a ninth grade reading level, the study said. Sites aimed for the reading level of a high school senior are far beyond the reading skills of many Americans. Continue reading

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Does Your Hospital Stay in Touch with Patients All the Time?

According to a recent study, patients want their doctors to reach out to them proactively even when they aren’t sick. The study revealed that they want their physician to communicate with them to help keep them healthy. Continue reading

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Using The Updated LinkedIn For Healthcare Recruitment

By having a hospital profile on LinkedIn, you can professionally showcase your business in front of many potential employees. Like other recruitment websites, you can post jobs directly on the LinkedIn site. LinkedIn users can get emails regularly on jobs – and those can include ones from your hospital. Continue reading

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