Category Archives: Integrated Marketing
According to a recent study, patients want their doctors to reach out to them proactively even when they aren’t sick. The study revealed that they want their physician to communicate with them to help keep them healthy. Continue reading
Much more than just a phone, the iPhone makes our lives better and easier. Many of its features are particularly useful in healthcare. The recently unveiled fifth generation version has some impressive bells and whistles that can help doctors do their job better: Continue reading
Just like any other local business, a community hospital targets people in a local area. But if you’re in an area with a lot of competition, the difference between a potential patient visiting your hospital or your competition can come down to local directory optimization. Continue reading
When you think of a doctor using a smartphone or tablet in the examination or operating room, the first device that probably comes to mind is an iPhone or iPad. Most medical professionals today use Apple iOS devices for viewing health records and other key day-to-day functions.
But medical professionals now have a choice, with the introduction of Google’s Nexus 7 tablet. Unlike other Android tablets, the Nexus 7 doesn’t feel cheap in the palm of your hands. But it is priced at just $200, compared to an iPad that starts at $500. Continue reading