Category Archives: Integrated Marketing

Does Anyone Even Understand What’s on Your Hospital Website?

According to a recent study, the information on 95 percent of prostate cancer websites is over the heads of their readers. Of 62 websites surveyed, only three had treatment information written below a ninth grade reading level, the study said. Sites aimed for the reading level of a high school senior are far beyond the reading skills of many Americans. Continue reading

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Does Your Hospital Stay in Touch with Patients All the Time?

According to a recent study, patients want their doctors to reach out to them proactively even when they aren’t sick. The study revealed that they want their physician to communicate with them to help keep them healthy. Continue reading

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Using The Updated LinkedIn For Healthcare Recruitment

By having a hospital profile on LinkedIn, you can professionally showcase your business in front of many potential employees. Like other recruitment websites, you can post jobs directly on the LinkedIn site. LinkedIn users can get emails regularly on jobs – and those can include ones from your hospital. Continue reading

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Four Positive Ways the New iPhone 5 Can Help Medicine

Much more than just a phone, the iPhone makes our lives better and easier. Many of its features are particularly useful in healthcare. The recently unveiled fifth generation version has some impressive bells and whistles that can help doctors do their job better: Continue reading

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Local Directory Optimization Can Mean More Patients in Your Beds

Just like any other local business, a community hospital targets people in a local area. But if you’re in an area with a lot of competition, the difference between a potential patient visiting your hospital or your competition can come down to local directory optimization. Continue reading

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