Category Archives: Integrated Marketing

How to Get Patients to Actually Show Up – New Call Center Technology

A recent study from Johns Hopkins on medical appointments found that 58 percent of people who have doctor appointments don’t show up for them? This is especially common in young and low-income patients. The most common reason? “I forgot.” Continue reading

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XBOX Kinect Helps with Stroke Rehabilitation

Each year, two-thirds of the 700,000 Americans who survive a stroke each year require rehabilitation. But only one in three of those survivors actually do the at-home exercises recommended by their physical therapist. Continue reading

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More Access = Better Health?

Patients who have online access to their medical records and use email to communicate with their physicians are more likely to using traditional healthcare services, according to a recent study published in JAMA. According to the study, those patients were more engaged in using clinical services, including office visits and telephone calls to their doctors. HealthButton Continue reading

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Where do you turn when you have a health question – your doctor or the Web?

If you’re not comfortable sharing a sensitive health question with your doctor, you’re not alone. Two out of three Americans go to the Web to get answers on private health topics such as sex, STDs, weight issues and substance abuse, according to researchers. Continue reading

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Does Anyone Even Understand What’s on Your Hospital Website?

According to a recent study, the information on 95 percent of prostate cancer websites is over the heads of their readers. Of 62 websites surveyed, only three had treatment information written below a ninth grade reading level, the study said. Sites aimed for the reading level of a high school senior are far beyond the reading skills of many Americans. Continue reading

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