Category Archives: Integrated Marketing

The New Way to See a Doctor: Virtually

NowClinicStarted in 2010, NowClinic is transforming the delivery of primary health care by giving consumers access to inexpensive, round-the-clock care for routine problems via the Internet and phone.

By talking via instant messenger and then telephone, patients can be diagnosed with minor illnesses, then prescribed medications that they can pick up at their local pharmacy. Continue reading

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Text Messaging Helping to Keep People Healthy

A report in the Journal of the American Medical Association (JAMA) says a pilot program that asked parents in low-income communities to get their children vaccinated was successful in increasing the percentage of people who received shots. The way they asked? Text messaging. flu shots Continue reading

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Mobile Devices Distracting in the Examination Room

Everyone loves to have the latest technology – it’s fun to play with iPhones and iPads and explore all they can do. Of course, this technology can be distracting in our daily lives. And when it’s used by physicians in hospitals, such distractions can affect patient safety. iphone in OR Continue reading

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Getting the Most Out of Your Great Content

The business of how content is compiled, consumed, shared and monetized continues to evolve at a rapid pace. And unless you’re adapting to the changes, your message might as well be invisible. Continue reading

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Save Money On Postage

Mobile technology is getting a boost from the United States Postal Service this summer. Qualifying mailings will get a temporary price reduction if they integrate their mailing by using a mobile barcode inside or on the mail piece, according to the Mobile Commerce and Personalization Promotion. mobile bar code Continue reading

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