Category Archives: Integrated Marketing

Save Money On Postage

Posted on March 21, 2012 by m.sherman

Mobile technology is getting a boost from the United States Postal Service this summer. Qualifying mailings will get a temporary price reduction if they integrate their mailing by using a mobile barcode inside or on the mail piece, according to the Mobile Commerce and Personalization Promotion. mobile bar code Continue reading →

Posted in Healthcare Marketing, Integrated Marketing, Interactive, Mailing, Marketing, Marketing Technology, Mobile, Print Production | Tagged Direct Mail, mobile marketing, smartphones, United States Postal Service, USPS, Wax Custom Communications | Leave a comment

The Benefits of Having an E-newsletter for Your Hospital

Posted on February 21, 2012 by m.sherman

An electronic newsletter or e-newsletter is a beneficial way to stay in touch with your target audience: past patients and potential patients. There are many reasons to have an e-newsletter and utilize it wisely: Savings An electronic newsletter is an … Continue reading →

Posted in E-mail Marketing, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Online marketing | Tagged e-newsletter, electoric newsletter, healthcare communications, hospital marketing, Wax Custom Communications | Leave a comment

The Power of the Pin

Posted on February 3, 2012 by m.sherman

According to a new study, Pinterest.com, the social networking website that lets people collect and share photos on a virtual bulletin board, is now driving more referral traffic than YouTube, Reddit and Linkedin combined. In December 2011, Pinterest received 11 … Continue reading →