Category Archives: Integrated Marketing

Taking YouTube to the Next Level with Live Streaming

Did you know YouTube is reporting three billion hours of video being streamed each day to its website? That’s a lot of video sharing! Now YouTube is taking video to the next level by providing live YouTube streaming. This type … Continue reading

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Are You Using the Improved Google Health Tools?

According to 2011 comScore data, over 130 million people go online every month to search for health-related information. Many go to learn more about a symptom a loved one may be experiencing. Others may go online to find out what’s … Continue reading

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The New Way to See a Doctor: Virtually

NowClinicStarted in 2010, NowClinic is transforming the delivery of primary health care by giving consumers access to inexpensive, round-the-clock care for routine problems via the Internet and phone.

By talking via instant messenger and then telephone, patients can be diagnosed with minor illnesses, then prescribed medications that they can pick up at their local pharmacy. Continue reading

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Text Messaging Helping to Keep People Healthy

A report in the Journal of the American Medical Association (JAMA) says a pilot program that asked parents in low-income communities to get their children vaccinated was successful in increasing the percentage of people who received shots. The way they asked? Text messaging. flu shots Continue reading

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Mobile Devices Distracting in the Examination Room

Everyone loves to have the latest technology – it’s fun to play with iPhones and iPads and explore all they can do. Of course, this technology can be distracting in our daily lives. And when it’s used by physicians in hospitals, such distractions can affect patient safety. iphone in OR Continue reading

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