Category Archives: Public Relations

Walk the walk … then talk about it

These days, telling folks how to take charge of their own health by making lifestyle changes is an essential part of healthcare communications. Whether you’re a healthcare plan or hospital, getting out the message about eating a healthy diet, getting … Continue reading

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(PART II) Facebook Works for Hospitals: 10 tips to get you started

Here are five more tips on how to effectively use Facebook: How to promote your hospital on Facebook – If you hope to be viewed as a thought leader and industry expert, you will need to do more than regurgitate … Continue reading

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How to monitor your hospital’s brand on the net for FREE: Setting Google Alerts

When it comes to monitoring your hospital’s brand, the more resources you have, the better. One of those resources is Google Alerts, a service that sends you an email summarizing what the Internet is saying about your hospital or brand. … Continue reading

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Hospitals and Social Media: Who’s Doing It Right?

Healthcare executives are fast learning that social media is more than just a bunch of silly sounding websites. (I mean, c’mon … Plurk? Fotki?) More and more, hospitals and other healthcare providers are harnessing the powerful viral punch of social media … Continue reading

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Simple Blogging Tips for Hospitals

Hospitals are experiencing marketing and customer service challenges as they struggle to find ways to address the needs and issues of their patients. Web traffic on the majority of hospital sites has risen exponentially for those that use social media, … Continue reading

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