Category Archives: Publishing

Mobile Barcodes to Save Commercial Mailers

Posted on May 23, 2011 by s.iaconis

Last week I received an email from the ever-diligent Domestic Mail Manual(DMM) division of the United States Postal Service(USPS) notifying consumers and businesses of a new program.  Starting this Summer, commercial mailers that include mobile barcodes either INSIDE or on … Continue reading →

Posted in Custom Publishing, Mailing, Mobile, Print Design, Print Production, Publishing | Leave a comment

Balancing Your Digital Portfolio

Posted on April 19, 2011 by m.rosas

Digital publishing means new and innovative ways of delivering content to an audience, and here at Wax it’s a concept we embrace. Print still provides an effective balance to any publishing/marketing portfolio. But it’s a wired world now and companies … Continue reading →

Posted in Content, Custom Publishing, Interactive, Marketing Technology, Publishing | Leave a comment

Heads up! Postage Increase Coming … Yes, Again.

Posted on February 7, 2011 by s.iaconis

Funny enough, I received an email from the US Postal Service the other day warning … OK, informing me, that yet another postage increase is on the way. Come April 17, prices for first class and standard mail, periodicals, package … Continue reading →

Posted in Custom Publishing, Magazines, Mailing, Marketing, Print Production, Publishing | Leave a comment

Don’t Forget Your A-B-Cs … or at least your A/Bs

Posted on February 1, 2011 by s.iaconis

Can’t sleep at night because you’ve got multivariate testing on the mind? I’ve got the site for you! OK, maybe that’s a bit extreme even for us marketers. But recently coming across www.whichtestwon.com was a refreshing surprise. Launched in June … Continue reading →

Posted in Custom Publishing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Online marketing, Publishing, Web Design | 1 Comment
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