Optimizing your site? Don’t forget to back-link

July 29, 2010

As integrated marketers, we all understand how important Search Engine Optimization is for any company’s web success. Efficient use of this platform helps to build online traffic flow and can lead to enhanced brand awareness and even sales. There are many thoughts on how to best optimize your site. One tactic that has gained momentum [...]

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The, uh, awesome power of online reviews

July 21, 2010

No question about it  – technology’s ability to get instant user feedback on products and services is a powerful tool in driving business. After all, the customer is always right, even when he or she is wrong. Consider these one-star user reviews of some great works of literature sold on amazon.com, gathered via Matthew Baldwin [...]

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KingJames Is in the House… and on Twitter!

July 10, 2010

So, the hysteria is finally behind us. LeBron James made his “Decision” on ESPN in front of a national TV audience Thursday night. In one bold stroke, he crushed the spirits of Cleveland Cavalier fans and lifted those of the Miami Heat. (Disclaimer: Considering that the AmericanAirlines Arena where the Miami Heat plays is only [...]

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Twitter Taking NBA Fee Agency Real-Time

July 7, 2010

Ok. I’m a self-admitted sports junkie. I used to huddle over a transistor radio with other similarly stricken grade school buddies listening to the NFL draft between classes as early as the sixth grade. It was the only way to find out what our favorite team was doing while the draft was actually happening. It’s [...]

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Are we all a bunch of workaholics?

June 30, 2010

When you think about your lifestyle, do you live to work or do you work to live? If the idea of living to work resonates with you, and it does with many of us, then you might consider yourself a workaholic. Not only is workaholism unhealthy for your body, but it can be mentally draining [...]

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