The Benefits Tumblr Can Have for a Hospital

Does your healthcare facility have a lot of “red tape” to go through when it comes to marketing? Is it hard to get approval on marketing initiatives, especially on your website? If you answered yes to either of these questions, your hospital marketing department may want to look at Tumblr as an alternative.

For those that aren’t familiar with the platform, Tumblr is a social networking website that allows users to post multimedia and text content in short-blog form.  It also allows users to create private or public blogs, and follow other users’ blogs. Tumblr lets you share everything from all your social networks in one central place.

What makes Tumblr such a practical tool is its ease of use. From your CEO to your intern, anyone can use it and no technical skills are required. It also has no requirements, such as image sizes or length of copy.

Tumblr pages are also very SEO friendly. That means your content comes up on search engines, which can then lead to more traffic to your website. In addition, Tumblr has a built-in community of other users with pages that can also view the content you post.

You don’t need to worry about creating a mobile version of your blog when you use Tumblr. It is available across multiple mobile platforms so you can update it and easily view it from anywhere.

Compared to Twitter, Facebook and Google Plus that have restrictions on graphics and applications, a Tumblr page can be customized to meet your hospital’s needs. For example, you can easily create areas on your page for the various specialties your facility has expertise in and practices.

If your healthcare facility is hung up with getting a custom blog created or approved, why not try creating a Tumblr page. It is easy and completely free to setup.

For assistance in setting up a custom Tumblr page for your healthcare facility and unique ideas for creating content, contact Wax Custom Communications at 305-350-5700 or visit

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Having a Social Media Crisis? Here’s What to Do.

As with public relations or PR, social media can enhance your hospital’s reputation — but it also has the potential to damage it. With just one click of the mouse, a snarky status update or tweet from one of your official social media channels can cause “fireworks” to erupt, and that’s the wrong kind of attention, potentially causing loss in revenue for your company.

If your hospital or healthcare facility experiences this type of crisis, here are a few suggestions on how to get spin control moving fast:

  • Address the situation immediately. Don’t delay your response. The longer the post remains visible with no rebuttal, the more the issue can escalate. Delete it and respond to any associated comments in a timely manner, since the last thing you want is for the post to go viral.
  • Always provide a sincere apology. Because we all make mistakes, people are by nature forgiving. Instead of dodging blame and pointing fingers, own up to the mistake and let your followers know you are vigorously addressing the situation.
  • Post Terms and Conditions on your social channels. As you do with your website or blog, adding Terms and Conditions to your social media channels shows your followers that malicious or offensive behavior will not be tolerated. Being up-front at first is always a good thing and your fans will respect you more.

There is a lot of competition when it comes to healthcare and medicine. The last thing your hospital needs is a social media crisis that gives your followers a reason not to use your services. Simply addressing the situation promptly and admitting culpability can go a long way in keeping your followers happy and encouraging new and re-occurring patients to choose you for their medical needs.

For assistance in creating a social media Terms and Conditions sheet for your healthcare facility and for a detailed strategy on how to deal with a potential social media crisis, contact Wax Custom Communications today at 305-350-5700, or visit

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Four Ways To Make Your Hospital Website Pop

Like all websites, yours is a virtual storefront. It is the first thing a potential patient looks at when deciding whether or to choose your services or move on to those offered by a competitor. The last thing you want your website to be is stale, out-of-date or visually irrelevant.

ways to make your website shine!Besides adding an informative blog, here are a few ways you can make your hospital website exciting, memorable and a source of pass-along readership:

  • Add photos. Human beings are visual creatures: their eyes always gravitate to images before text. Why not add photos of new physicians who joined the staff or new equipment recently installed in your facility? It will show you’re with the times and that you keep abreast of new technology.
  • Include social widgets. Strategically placing social widgets such as your Facebook or Twitter feed will always keep your website fresh with updated real-time data from your current social networks.
  • Share what you’re reading – and writing. Include a section with an RSS feed of articles that are relevant to your specialty and more importantly of interest to your readers. Any pieces published by your physicians and colleagues will be a true bonus, so spotlight those.
  • Offer reminders. Is it the time of year to get a Flu or Shingles shot? Maybe it’s time for a checkup. Create a section on your home page that compiles wellness info users can access or even take things a step further and create a login area where they can arrange to receive personalized healthcare reminders.

Some of these enhancements may require assistance from your webmaster. Alert him or her about what you want your site’s content to contain. Because these elements personalize your site, they can make all the difference in determining if you get that new patient or not.

Wax Custom Communications can also assist in getting these website updates implemented. For a free consultation and to get other ideas on how to make your website an experience to remember, call 305-350-5700 or visit

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How Your New Twitter Profile Can Benefit Your Healthcare Facility

New Twitter profile and healthcareYou may or may not have heard but your Twitter profile has or will soon be getting a makeover. The new profile page has a lot of benefits that a healthcare facility can capitalize on. The Twitter overhaul includes several new features:

  • Your best tweets will now be easier to find. Tweets with the most engagement (retweets, comments, etc) will appear slightly larger than your other tweets. For a healthcare facility that has a big announcement on a breakthrough or a success story, it will be easier for other viewers to find and read more about it.
  • You will be able to use a much larger profile photo. As health care is very visual, this new “hero” shot can really paint a picture of what your facility represents.
  • Similar to pinned posts on Facebook, Twitter will now allow you to pin an important tweet to the top of your page. This will make it easier to people find your most important, current information. For example, an upcoming blood drive.

These new enhancements and others should be very beneficial to people that access Twitter from a desktop device. For an example of what a new Twitter profile looks like check out First Lady Michelle Obama’s profile at @flotus.

For additional information on the various opportunities a healthcare facility can have using Twitter, contact Wax Custom Communications at 305-350-5700 or visit

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Increase SEO Backlinks with Current Events

Building external links back to your website or blog is a great way to help with your organic search engine optimization (SEO) or increase rankings in search engines.

One way to do this is with blogging about current events and posting that content on external websites including your social media channels.

The one issue with that strategy is most likely your competition is doing the same thing and if you aren’t up-to date, by the time you comment with a link back to your site, you may be to late.

That’s why it’s good to create a content calendar and prepare blogs and responses early to events that are bound to happen.

For a healthcare related website, one example may be creating content on the anniversary of the Boston Marathon bombings. Many websites will commemorate the date with grieving type messages. While those messages are always powerful and meaningful everyone else is saying the same thing.

In contrast you can focus on the positive and talk about how the first responders and hospitals in Boston were able to save so many lives.

This type of content and commenting could also include how your facility treats injuries similar to the ones that people experienced during the bombing.

This message with the right tact and timing may be a great way for your facility to utilize a current event to garner attention and potentially bring in new patients.

To learn more about the art of backlinks with current events and how it can benefit your healthcare facility, contact Wax Custom Communications at 305-350-5700 or visit

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