Need a Urinalysis? Get Help with your Smartphone

When you go for a physical, there’s a good chance your doctor will ask for a urine sample. uchek mobile appTesting urine can reveal many things, such as diseases, pregnancy, drug usage, dehydration and diet problems. Now, a new iPhone app will soon allow you to analyze your own urine.

Meet uChek, the mobile application that makes analyzing urine super simple and allows you to monitor your own health right from home.

The uChek app works with any urine-test dipstick, with the familiar set of colored boxes that change to indicate levels of substances like ketones and pH in urine. To use the app, you simply dip the stick into the urine and put it down next to a washable color map. You then take a photo of the two at certain time intervals.

The mat provides a reference color palette that can be compared to the stick in any light. The app then analyzes what it sees and displays the results and trends right on your smartphone. The app will cost 99 cents and a pack of test strips costs about $20 in your local drug store.

The app has the potential to provide consumers with vital health information fairly quickly and accurately, though it isn’t meant to replace doctor visits.

For more information on mobile applications that are changing healthcare for the better, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

 

 

Posted in Healthcare Marketing, Integrated Marketing, Interactive, Mobile | Tagged , , , , | Leave a comment

Telemedicine Provides Cost Benefit to Monitoring Newborns

According to a new study released in the Journal of Medical Internet Research, there was a big cost savings when low-risk newborn infants are tracked through a website instead of going through usual care, which included a return visit to the hospital within 48 hours of discharge.

telemedicine and newbornsThe research, performed in Spain, looked at a group of infants who were tracked through a website with three components:

  • A free-access area with information about baby care and breastfeeding.
  • A parents’ area where, after authentication, they were asked to submit a questionnaire twice a week about the baby’s condition. Parents were able to communicate with nurses with specific questions via email.
  • An area where doctors and nurses could see parents’ answers to the questionnaires and respond directly to the parents.

Babies selected in the study met one of several criteria, including:

  • Being born between 35 and 37 weeks
  • Weighing from just under 5 pounds to just under 7 pounds
  • Being firstborn and breastfeeding only
  • Having parents who lived more than 25 miles from the hospital

After one month, the study says, 94 percent of the patients who received the Internet-based follow-up did not have to go through additional emergency department (ED) visits. This is 10 percentage points higher then the patients in the usual-care controlled group.

Not only did the ED visits decrease by using telemedicine, so did cost! The hospital-based follow-up was roughly $243 compared to just $115 for using the Internet-based follow-up.

Website technology is providing ways for facilities to save on costs. To find out more about telemedicine, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

Posted in health, Healthcare Marketing, Integrated Marketing, Interactive, Marketing Technology | Tagged , , , , , | Leave a comment

Personal QR Codes Can Help First Responders

When a first responder arrives on the scene of an emergency call and finds an unresponsive victim, it can be a very delicate, difficult situation. Little information about the patient can drastically increase the risk of medical error.

QR code mhealthThat may change soon with the help of personal QR codes. When first responders arrive at the scene, they will be able to scan the QR code on a patient’s phone or ID card and get information that’s been registered in advance.

This information will tell the responders if the patient has any underlying conditions, is taking any medications or has any allergies or pre-existing conditions that can affect treatment. It will also simultaneously alert emergency contacts through a text message.

This idea is not new, but is quickly becoming more of a reality as many software developers, software engineers and nursing students are putting business plans together and meeting with medical venture capital companies such as Dreamit Ventures.

Ultimately, the QR code can help reduce medical error and prevent medical complications for patients. This is just one of many ways new technology is changing healthcare. To learn more how to enhance the technology for your healthcare business contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

Posted in health, Interactive, Mobile | Tagged , , , , , , | Leave a comment

How Hospitals Can Use Twitter’s Vine App

Twitter, the 140-character micro-blogging service, has recently released a new video-sharing application called Vine, where users can record motion and sound clips from iOS devices and upload them through the app to share on Twitter’s social network. vine app

What makes Vine different from other video-sharing services is that it has a very limited length – just 6 seconds. It then loops continuously.

With such a limited amount of time, it’s difficult to include a banner ad in your Vine video and try to monetize it. But there are a variety of great marketing opportunities that businesses, including hospitals, can use and take advantage of the application.

For example, ask patients who had a great experience to make short video testimonials supporting your hospital or medical facility. Human Resources can use Vine as a recruiting tool, showcasing doctors and nursing saying – briefly – how much they enjoy working at the facility. You can create video teasers of upcoming events going on in the hospital, such as blood drives and health education seminars.

If created properly, a Vine video campaign can humanize your hospital and quickly make you stand out from the crowd. For more information on Vine and help creating a video contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

Posted in Branding, Healthcare Marketing, Interactive, Social Media | Tagged , , , , , , , | Leave a comment

Going from Patient to E-Patient

Have you found that technology and healthcare haven’t meshed well? Is getting a doctor to respond to email almost impossible? Is keeping online health records up-to-date like pulling teeth? Sadly, in an age of the web, wi-fi and social media, so-called e-health lags far behind compared to other industries.

That will change soon with the help of the federal government. Officials have begun a multibillion-dollar effort to get doctors and hospitals to use health information technology and are now reaching out to patients and families to help them become e-patients.

The Department of Health and Human Services, along with other top health IT officials, have begun to outline a plan to expand access, promote innovation and ensure privacy while giving patients and families a bigger role in their own healthcare. This plan is expected to enhance quality and improves coordination and communication among multiple healthcare providers and their patients.

Here’s the thinking behind the plan: Engaged patients – those who actively seek to know more about and manage their own health – are more likely than others to participate in preventive and healthy practices, self-manage their conditions and achieve better outcomes. Ultimately, by getting patients to become e-patients, they can reduce the risk of costly repeat hospitalizations and medical errors.

The e-health movement has gone far beyond searching for health information on the Internet and online connections between people with certain conditions, especially through social media. It includes expanding access to tools like secure email messaging between patients and doctors, electronic health records that patients can eventually transmit and add to, as well as mobile health apps to promote wellness and monitor chronic diseases.

For more information on e-health and how it can enhance and improve healthcare, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

 

Posted in health, Healthcare Marketing, Integrated Marketing, Interactive, Marketing, Marketing Technology, Online marketing, Social Media | Tagged , , , , | Leave a comment