How to Use YouTube for Healthcare Marketing

Creating a presence on YouTube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult.

That’s why before even creating your first video you need to create a content plan that ensures that your content both meets your facility’s goals and properly engages with your intended audience.

Once this plan is in place and tweaked it is time to create videos. Creating one successful video can have a huge impact on a channel by bringing new viewers and introducing them to the rest of your content.

So what do you create? Well, healthcare can be a touchy subject and with HIPAA and privacy laws in place you have to be careful on what you post.

What seems to work well for healthcare videos are warm-inspirational, real-life stories that everyday people can relate to. For example, in honor of Child Life Month, the Phoebe H. Stein Child Life Program at The Children’s Hospital at Montefiore in NY, saluted their amazing young patients. To date, in a little over 3 weeks, the video has over 7,600 views.

Now that you have a great video you need to optimize it. YouTube is the second biggest search engine and viewers have tons and tons of content to choose from. A successful optimization strategy will help you take full benefit of the platform’s functionalities.

Uploading the video to YouTube is not enough if you want to see results. You give it a thorough title and include a detailed keyword-rich description with links to your website that explains what the video is about. Finally, include keywords, within the keyword section as this will help in the search process.

In addition, expand your content by including a link and description on your other social media channels as well and embed the YouTube video code on your website or blog as people may view and/or follow you from different locations across the web.

Creating great YouTube videos can be very influential to potential new patients. If thoughtfully planned out, videos can become a very powerful marketing resource.

Contact Wax Custom Communications today at 305-350-5700 for a detailed strategy for your facility along with some ideas on creating some great custom videos.

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Ways to Enhance Your Hospital’s Instagram Presence

With more and more people accessing the social web using a mobile device, it is essential that a business, including a healthcare facility have a presence there.

While many people are using a tablet or smartphone to access Twitter and Facebook, Instagram, the popular-photo sharing social network, has now surpassed Twitter with more active users, according to a report by eMarketer.

While Instagram is solely accessible via mobile devices, (you can view Instagram photos via the web, but only upload via a mobile device) it is important that you are aware of third-party tools available so you utilize the network to its fullest potential.

Here are a few helpful applications you may want to look into:

  • Statigram is a website that allows users to access their Instagram community via a computer. The site provides great analytic stats and even allows users to comment back with other users. For a healthcare facility this can be great tool to utilize as different departments can have access to it and be able to almost instantly comment on images related to their specialty.
  • Instamap, available for both iOS and Android lets you see geo-tagged Instagram photos around your location or other specific locations around the world. For a healthcare facility this can be a great marketing tool as you can comment on relevant photos near your location, which can lead to potential new patients. For example, comment on a baby photo in your local area and mention how you have a superb neo-natal unit.
  • Instatag allows users to tag Instagram photos with the most popular and relevant hashtags currently trending. This will open up the potential of your photo to be seen by additional people not regularly following you. It will also help in getting more followers.
  • #NoCrop is a free app that allows you to post full size photos on Instagram so part of the photo doesn’t get cut off. For example, if you post a photo of an upcoming blood drive flyer going on at the hospital you simply open the photo in #NoCrop and within seconds the entire photo will be posted to your stream.

Instagram is getting bigger and bigger everyday. For a healthcare facility not to utilize it in their marketing mix can be a big mistake. Contact Wax Custom Communications at 305-350-5700 or visit and become the most social-savvy hospital in your local area!

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Using Social Media For Patient Education

Social media is changing healthcare in a variety of ways. From being used as a tool to give a behind the scene look at what it’s like to work or to receive care to providing updates on cutting-edge medical discoveries and procedures, the medium is providing a large array of information to new audiences.

Social media is now also providing people with a forum to share questions, and receive feedback on health-related questions. This allows patients to have a say in their care.

For a hospital or healthcare facility, participating in social media also has its benefits as now they are perceived as more cutting-edge. Not only is social media great for engagement purposes but its also very powerful when used as a customer-service and recovery tool.

Is your healthcare facility getting the most from social media?  Do you know people are looking for health-related answers that you can answer? Wax Custom Communications can help set you up, monitor, and track your social media performance.

To learn more call 305-350-5700 or visit

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Three Ways to Monitor Your Hospitals Reputation Online

Let’s face it: good or bad people are talking about your facility. It is the world of Web 2.0 that we all live in and because of social media; everyone has an opinion and voice.

Fortunately, there are some free tools out there that can help monitor what people are saying and at least provide you with an opportunity to defend yourself and your facility, especially when negative comments are written.

  • Google AlertsGoogle alerts are pretty easy, even for non-tech savvy people. Using keywords and phrases associated with your facility and brand, Google will send email alerts to your inbox when words or phrases you are following are mentioned on the web. You can schedule the alerts to come as Google finds (or Spiders them) or get a daily or weekly updates.
  • Social Mention – In real-time, Social Mention provides users with a tool to easily track and measure what people are saying about your facility across the social web. It monitors not only popular social networks but also over 100 other social sites. Social Mention will also track what your competitors are saying and provide you with the current, overall sentiment of your brand in real-time.
  • Technorati Technorati is a great tool to monitor what millions of blogs are posting about your facility or brand. This tool not only helps you reply to comments, but also helps in finding brand ambassadors that can assist in promoting your facility in a positive way.

These are just a few simple tools that can assist in not only getting new patients but also in preventing potential PR nightmares. For additional tools and a roadmap how to properly monitor your healthcare facility on today’s web, contact Wax Custom Communications at 305-350-5700 or visit

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Hashtags For Healthcare

When it comes to utilizing social media for marketing purposes, hashtags (#) are a must. That includes the healthcare industry.

Hashtags make it easier to find and follow discussions on popular social media channels, such as Twitter, Facebook, Instagram and Google Plus. They also help track the performance of a promotion or event across all of social media.

Any word or term could be used as a hashtag (ie – #healthcare, or #hospitals) but the broader the hashtag, the harder it will be to find the conversations that specifically involve you and your facility.

To get the most out of your posts and tweets, you should always include a unique hashtag that differentiates you from others. This will make it much easier to keep track of how others are participating in your campaign and spreading the word.

Don’t just think of a random word either to create a hashtag. It should be memorable, unique and most importantly relevant to your campaign. For example if you are a holding a blood drive and trying to attract people to it, one hashtag you may want to include in your posts and tweets is #(facilityname)blooddrive. That way it is unique to your facility and tells users exactly what your campaign is about.

During and after a campaign, there are many ways to track and analyze hashtag performance. One tool is called RebelMouse. This website not only gathers information on hashtags as they are happening from any social media site, it also offers integration with Google Analytics, social sharing and RSS feeds. You can even embed what people are saying across the social web, right onto your website.

If you are looking for data, Talkwalker is another great tool. Not only does it let you listen and engage with what others are saying on your hashtag, it provides users with data for gender and geographic distribution along with sentiment analysis. That information can be extremely helpful in the world of healthcare marketing.

Social media is powerful and if done properly can generate results. For other hashtag tips and strategies, contact Wax Custom Communications at 305-350-5700 or visit

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