Why The Pros Outweigh the Cons In Telemedicine

With today’s technology moving at a rapid pace, healthcare has come along for the ride. One way it has joined this new “revolution” is with telemedicine services.  This new type of practice allows doctors to evaluate and treat patients without physically examining them. Rather they examine and treat patients over the phone or online.

While many critics say telemedicine lowers the quality of care a patient can receive, there are many positive benefits to this new technology:

  • Convenience and cost – This alternative form of healthcare is a lot more convenient as people can get treated without having to leave their home. They don’t have to wait long periods of time before being seen. They also can avoid the high cost bills that come with office visits.
  • Long Distance Treatment People with unique diseases that live in rural areas now have better access to specialists. This new technology can ultimately save lives.
  • Education – Telemedicine also provides opportunities for healthcare professionals in remote locations to receive training.
  • New tools – New technology like mobile apps are changing the way doctors and patients approach healthcare. Many apps are designed for doctors, ranging from handy databases about drugs and diseases to sophisticated monitors that read a person’s blood pressure. Others are for the patients to gather diagnostic data, for example, or simply to help coordinate care, giving patients an easy way to keep track of their conditions and treatments.

Yes, like with anything else, there are drawbacks to telemedicine, including the potential communication breakdown in the relationship between the physician and patient as well as the different physicians that are virtually taking care of a patient.

To learn more about the benefits of telemedicine and how it can help your facility, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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Benefits of Long-form Content In Healthcare Marketing

It is many people’s opinion that attention span’s on the web are short. If viewers don’t find what they are looking for, there are a million other places they can try. But producing longer articles, 1,200 words or greater (i.e. whitepapers, blog posts, etc) in healthcare actually has its benefits. Here’s why:

Healthcare isn’t always “cut and dry”. It can take some detailed explaining to explain your point properly. Developing longer content is an excellent way to engage with readers, offer them genuine value and ultimately a rewarding experience. That experience can then lead them to read more and come back to you in the future for more information.

Shorter content articles may assist in your search engine optimization (SEO) strategy by getting initial search traffic.  However, that doesn’t help with getting repeat traffic. Longer-form articles will increase user engagement as it shows you are taking the time to provide tons of value to your audience.

By providing longer, detailed content you can become the authority on a specific topic. That authority can then turn into new patients and new sources of revenue.

Don’t write content just for the sake of writing it. Also don’t assume everyone has a short attention span. If you have good, relevant content it is okay to expand it. Go with the theory that readers will want to read it, share it, and even engage with it.

For a detailed content and article marketing strategy for your healthcare facility, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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The Benefits Tumblr Can Have for a Hospital

Does your healthcare facility have a lot of “red tape” to go through when it comes to marketing? Is it hard to get approval on marketing initiatives, especially on your website? If you answered yes to either of these questions, your hospital marketing department may want to look at Tumblr as an alternative.

For those that aren’t familiar with the platform, Tumblr is a social networking website that allows users to post multimedia and text content in short-blog form.  It also allows users to create private or public blogs, and follow other users’ blogs. Tumblr lets you share everything from all your social networks in one central place.

What makes Tumblr such a practical tool is its ease of use. From your CEO to your intern, anyone can use it and no technical skills are required. It also has no requirements, such as image sizes or length of copy.

Tumblr pages are also very SEO friendly. That means your content comes up on search engines, which can then lead to more traffic to your website. In addition, Tumblr has a built-in community of other users with pages that can also view the content you post.

You don’t need to worry about creating a mobile version of your blog when you use Tumblr. It is available across multiple mobile platforms so you can update it and easily view it from anywhere.

Compared to Twitter, Facebook and Google Plus that have restrictions on graphics and applications, a Tumblr page can be customized to meet your hospital’s needs. For example, you can easily create areas on your page for the various specialties your facility has expertise in and practices.

If your healthcare facility is hung up with getting a custom blog created or approved, why not try creating a Tumblr page. It is easy and completely free to setup.

For assistance in setting up a custom Tumblr page for your healthcare facility and unique ideas for creating content, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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Having a Social Media Crisis? Here’s What to Do.

As with public relations or PR, social media can enhance your hospital’s reputation — but it also has the potential to damage it. With just one click of the mouse, a snarky status update or tweet from one of your official social media channels can cause “fireworks” to erupt, and that’s the wrong kind of attention, potentially causing loss in revenue for your company.

If your hospital or healthcare facility experiences this type of crisis, here are a few suggestions on how to get spin control moving fast:

  • Address the situation immediately. Don’t delay your response. The longer the post remains visible with no rebuttal, the more the issue can escalate. Delete it and respond to any associated comments in a timely manner, since the last thing you want is for the post to go viral.
  • Always provide a sincere apology. Because we all make mistakes, people are by nature forgiving. Instead of dodging blame and pointing fingers, own up to the mistake and let your followers know you are vigorously addressing the situation.
  • Post Terms and Conditions on your social channels. As you do with your website or blog, adding Terms and Conditions to your social media channels shows your followers that malicious or offensive behavior will not be tolerated. Being up-front at first is always a good thing and your fans will respect you more.

There is a lot of competition when it comes to healthcare and medicine. The last thing your hospital needs is a social media crisis that gives your followers a reason not to use your services. Simply addressing the situation promptly and admitting culpability can go a long way in keeping your followers happy and encouraging new and re-occurring patients to choose you for their medical needs.

For assistance in creating a social media Terms and Conditions sheet for your healthcare facility and for a detailed strategy on how to deal with a potential social media crisis, contact Wax Custom Communications today at 305-350-5700, or visit waxcom.com.

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Four Ways To Make Your Hospital Website Pop

Like all websites, yours is a virtual storefront. It is the first thing a potential patient looks at when deciding whether or to choose your services or move on to those offered by a competitor. The last thing you want your website to be is stale, out-of-date or visually irrelevant.

ways to make your website shine!Besides adding an informative blog, here are a few ways you can make your hospital website exciting, memorable and a source of pass-along readership:

  • Add photos. Human beings are visual creatures: their eyes always gravitate to images before text. Why not add photos of new physicians who joined the staff or new equipment recently installed in your facility? It will show you’re with the times and that you keep abreast of new technology.
  • Include social widgets. Strategically placing social widgets such as your Facebook or Twitter feed will always keep your website fresh with updated real-time data from your current social networks.
  • Share what you’re reading – and writing. Include a section with an RSS feed of articles that are relevant to your specialty and more importantly of interest to your readers. Any pieces published by your physicians and colleagues will be a true bonus, so spotlight those.
  • Offer reminders. Is it the time of year to get a Flu or Shingles shot? Maybe it’s time for a checkup. Create a section on your home page that compiles wellness info users can access or even take things a step further and create a login area where they can arrange to receive personalized healthcare reminders.

Some of these enhancements may require assistance from your webmaster. Alert him or her about what you want your site’s content to contain. Because these elements personalize your site, they can make all the difference in determining if you get that new patient or not.

Wax Custom Communications can also assist in getting these website updates implemented. For a free consultation and to get other ideas on how to make your website an experience to remember, call 305-350-5700 or visit waxcom.com.

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