New Ways to Incorporate Video into Your Healthcare Marketing Campaign

Video is hugely important these days. It is probably the fasting growing tool when it comes to online marketing. YouTube, Instagram and Vimeo are just three examples of the robust variety of social media dedicated to streaming video.

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.

Aside from the traditional methods of creating a video and uploading it to a website or creating it on your phone and uploading it to a particular app, there are many innovative new ways to market your videos more directly. Here are two examples:

  • If you utilize Tumblr as your blog platform, you can now embed Vine videos right onto your blog. Owned by Twitter, Vine is an app for Android and iOS that lets users create six-second videos by pressing and holding a finger down on the screen to capture short clips that are automatically strung together. These videos are easily shared. To embed a Vine video, simply add the URL or embed code into the video post box from your Tumblr homepage.

For healthcare marketing, Vine is a quick, edgy and engaging way to illustrate what you are discussing in your blog.

  • Facebook is also pushing video more aggressively. It is currently testing a new “Related Videos” feature that will surface on your mobile newsfeed. After the video is done playing, you will have an option to re-watch it or select a different, related one from a sampling provided by Facebook. This will all lead to the implementation of in-feed video advertisements that target taste with precision.

For healthcare marketing, providing your users with short, compelling health-related videos, such as ways to stay fit or tips on healthy eating habits, will help you target others who also enjoy these types of videos via paid Facebook video-advertisements.

As you can see, the major social networks are all enhancing their video capabilities within their networks. As healthcare marketers, if you aren’t creating strong video content, you might be missing the boat on some lucrative new opportunities to expand your audience. Learn more by visiting waxcom.com.

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Healthcare Employees Plus Social Media Can Spell T-R-O-U-B-L-E

Social media is a powerful information tool that has revolutionized how we communicate with each other on a daily basis. From saving lives in the wake of natural disasters to helping people in medical distress find organs, it promises incredible positive potential – yet also harbors some hidden dangers.

With healthcare, for example, you have to be very cautious with what you publicize, since the Health Insurance Portability and Accountability Act, or HIPAA, safeguards the privacy of patient information and can cost employees their jobs when violated, even inadvertently.

For example, an emergency room nurse was recently fired from her job at New York Presbyterian Hospital for posting a sensitive photo on Instagram. The image, which was technically a repost, depicted a messy trauma room after it had been used to treat a man hit by a subway car.

This isn’t the first time social media has led to disaster. Last year, an Illinois doctor posted provocative photos of a patient on various social media sites displaying her in an intoxicated state after she had been admitted to the hospital for overconsumption of alcohol. The patient was in no position to grant consent for these images to be snapped, or posted, and she is suing.

In general, unauthorized photo sharing on social media is probably not the best idea: we’ve all heard about Anthony Weiner by now. In healthcare, breaking the HIPAA privacy laws can lead to more than public shame, though: it can end in substantial lawsuits — which makes perfect sense, given the importance of safeguarding an individual’s rights to medical privacy.

Always keep HIPAA in mind so your healthcare facility can create and enforce a written policy for situations involving possible social media infractions. It might even be a good idea to hold classes to teach employees which social media behaviors are acceptable and which aren’t: they might not know.

For assistance in developing and implementing a customized policy that works for you, contact Wax Custom Communications at 305-350-5700, or visit waxcom.com.

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Socialcam: Mobile Video Sharing Made Easy

Social media, specifically video is getting bigger everyday and with YouTube being the second largest search engine in the world, it is very important to have video content readily available.

Socialcam is a free mobile video-sharing app and site with Instagram-like filters and all the social features you expect.

Socialcam has a lot of benefits including:

  • Unlike Vine, which only allows for 6-second videos and Instagram that only allows for 15-second videos, Socialcam allows you create custom videos at any length.
  • Similar to Instagram, Socialcam allows you to apply filters. In addition, it allows you to easily add music to videos. Great music that overlays a short motivational or inspirational video can help it go viral very quickly.
  • Once a video is created, not only can you share it within the Socialcam community but also on your YouTube, Twitter and Facebook feed which is great for search engine optimization.

Original videos are a great way to draw extra attention – and traffic – to your hospital. For more information on how to make social media work for you, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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Animated GIFs: A New Tool to Get Attention on Twitter

Healthcare facilities and hospitals have utilized Twitter in interesting ways. From live Tweeting a brain surgery to providing readers with important news and information during tragic events, such as the Boston Marathon bombing.

Twitter recently announced that now you can share and view animated GIFs on Twitter.com as well as its iPhone and Android apps.

To share a GIF in your Tweet you simply upload it like you would a regular image. The cap size is 3MB and you need to be aware that the GIF won’t animate automatically in your feed. You will have to hit the play button or open the Tweet.

For a healthcare facility this could be another fun way, similar to Twitter’s Vine service to capture a visitors attention. For example, use a free GIF of a spinning pill to remind viewers to take their medicine. Display a GIF of a beating heart if your facility is promoting and Tweeting about cardiac health.

People are visual and a GIF could definitely grab your visitor’s attention. To learn more on how to best utilize animated GIFs in your facility’s Tweets, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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How SlideShare Can Increase Your Hospital’s Credibility

A hospital’s credibility is important for patient recruitment and retention. If you provide visible support through hospital leadership, people will come to you, utilize your services and become ambassadors on your behalf.

One way to gain credibility is by using SlideShare. SlideShare is a popular presentation tool that allows you to create presentations, upload them to the cloud, and share them with others.

Compared to other social media channels that use frustrating algorithms and have less ability to stand out from a crowd, SlideShare is a great way to generate exposure very quickly.

But as a hospital, what are the best ways to generate content on SlideShare? Here are a few ideas that may help:

  • Does your facility create white papers on areas of expertise? Take the most relevant sections within the paper, summarize it down and create slides from it. Within the slides, create links back to the white paper so the reader has an opportunity to get the additional information.
  • Create presentations on do-it-yourself or how-to guides. For example, create a presentation on how to perform first aid if you don’t know CPR or how to best apply a tourniquet. People are visual and will find it very useful to have a presentation they can easily refer to in case of an emergency.
  • Does your hospital have a physician that is a leader in their field? Create a presentation listing the top 10 physicians within a particular field and highlight/showcase the ones that work at your hospital.

SlideShare can be a great social media tool if utilized and optimized properly. Call Wax Custom Communications at 305-350-5700 for assistance in creating great presentations that will support and improve your hospital’s credibility.

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