This story reminds me of a writing project one of my English professors had us follow. If you happen to be in London’s Heathrow Airport this week, you can catch author Alain de Botton with his laptop and thoughts live and streaming on-screen for all travelers to see. He’s the airport’s writer in residence and, as you may have guessed, it’s all for a book he’s writing, which will be entitled A Week at the Airport: A Heathrow Diary. Not sure if he’s holed in 24/7 like Tom Hanks was in The Terminal, but, from the spiffiness of his picture, he looks like he’s got everything covered.
So if you’re in London this week, stop by de Botton’s office and, if you’re interesting enough, you may get a cameo in his book (which will probably be adapted to a movie). Pass through in September and get your hands on one of the 10,000 free copies he’ll be giving away. Fun guy.
- Natasha Dorsainvil
If you can’t remember the last time you bought a stamp, well, guess what? CentMail is offering a digital reminder. Here’s how it works: You opt-in to the system and a virtual $0.01 stamp is tagged to all the messages you send. All the money goes to a charity of your choice and you get instant inbox recognition as a non-spammer.
Thing is, if this thing picks up, a penny can turn into other coins à la you know who. I hear a faint hallelujah from the USPS.
– Natasha Dorsainvil
(see more Lolcats and funny pictures)
What’s your e-mail marketing campaign really about? If the answer is YOU, it’s time to find a new answer.
Nearly every day, I read blog posts about creating valuable content for e-mail marketing campaigns. But what most of those posts fail to mention is that we just need to apply (some) of the same proven logic to digital communications that we use in our print pieces.
Whether you’re sending regular enewsletters or targeted blasts, no one wants to receive an e-mail advertisement. Likewise, we know a custom print publication can’t be a crazy brand machine filled with marketing speak and advertorial content. Continue reading
From our marketing pro, Marie Pirolo:
This can be a frustrating job. You might make 50 phone calls and not get through to anyone. Often, when you leave a message, contacts may not return the call – they don’t remember who you are because they’re bombarded with sales calls on a daily basis. But when you get the right person on the phone at the right time, when they actually need something, there’s your opportunity. Continue reading