Working primarily from home might sound like hopping on the mommy track and off the career track, but it’s actually shrewd for an employer and a professional. It cuts down on commute time, eliminates distractions and can be a huge boost to productivity. As more and more companies look for ways to save, we see our own clients reducing hours and asking employees to work from home one or more days per week.
It’s a tactic that advertising, marketing and publishing have long used to get the very best creative writers, directors and designers on their teams. (Because the best often eschew regular hours and the confines of cubicles and offices, or they don’t even live in the same city.)
The shift from the corporate ladder to lattice might be a preferred shift that continues even after the economy rebounds. Although telecommuting has been around since the advent of the Internet in the late 1990s, the recent proliferation reflects a more mature and sophisticated Internet, dependable providers and a plethora of self-motivated baby boomers, who have amassed a great deal of intellectual capital.
Working from home can be very isolating, so it takes a strong organization to impart culture and teamwork throughout the ranks. This means taking a studied approach to embracing the technology that makes flexibility a productive working arrangement for internal and external workers. Continue reading
Miami is hosting the Super Bowl this week and there’s evidence aplenty: billboards welcoming Indianapolis and New Orleans, downtown buildings wildly illuminated in fan colors and blimps floating over South Beach — you might catch a glimpse of them on our webcam at right. There are more celeb sightings at restaurants and parties than usual. In the Miami Herald, resident humor columnist Dave Barry offers advice for tourists in town for the big game. And for clients and prospective clients elsewhere in the country this bleak winter, take a look at our temps. Instead of touting our content marketing prowess today, we’re just going to leave you with three of our very best benefits: location, location, location.
— Gretchen Schmidt
With the ever-increasing number of non-English speaking users accessing the internet, it’s more important than ever before to take a more global view of language translation and how this applies to Search Engine Optimization (SEO). This trend is challenging for optimization companies and translators alike. Some essential points to consider for your business:
- “International” keyword selections should represent multicultural variations.
- Frequently review the international “referrers” on your site. Your traffic logs will indicate what foreign countries provide your site with the most hits.
- Study international search engine algorithm trends as closely as domestic ones.
- Follow international SEO companies and their movement to use local providers.
- Consider opening International Domain Names (IDNs).
- Be sure your translator is familiar with the use of Computer Assisted Translation (CAT) Tools, which refer to specialized translation software.
As marketing efforts become more personalized — yet more global at the same time — localization is the secret to SEO success. It’s vitally important to need to track and manage your international keyword listings and understand the search words your localized target audience is partial to.
For more insight on industry trends in language translation services, read the blogs from New Frontier Digital and Trusted Translations.
— Steve Iaconis
Marketing professionals say they plan to boost their spending on content marketing this year, says an annual survey conducted by Junta42. Key findings of the survey:
- one-third of the total marketing budget goes toward content marketing (an 11% increase from 2008)
- New media content are increasingly being leveraged through social media, blogs and newsletters
- Mobile content solutions are increasingly being sought
“One thing is for sure,” says Junta42 founder Joe Pulizzi. “Content marketing spending never saw the recession.”
- Gretchen Schmidt