Tag Archives: branding

Don’t touch that color

Posted on November 20, 2009 by g.schmidt@waxcom.com

Quick quiz time! Fill in the blanks. The UPS slogan: “What can _____ do for you?” Computer giant IBM, also known as Big _____. Target’s bullseye logo is ____. My favorite gift box is Tiffany ___. The answers:

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Make the logo bigger … uh, cleverer

Posted on May 19, 2009 by g.schmidt@waxcom.com

Great logos are more than a thing of beauty. Continue reading →

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Kiss me. I’m wearing Pantone 347.

Posted on March 17, 2009 by c.hatchett

The Irish know a thing or two about brand standards. A document describing the protocol for displaying the Irish national flag calls for using Pantone colors green 347 and orange 151. Continue reading →

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CPC in the ’hood

Posted on March 17, 2009 by g.schmidt@waxcom.com

Coming to town Sunday, Mar. 22: the Custom Publishing Council’s Custom Content Conference at the Trump International Beach Resort in Sunny Isles Beach. Continue reading →

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The emotional pull (and push) of branding

Posted on February 24, 2009 by g.schmidt@waxcom.com

A powerful reaction from consumers – via interactive technologies like Twitter and Facebook, and bloggers – has done in another rebranding initiative, reports The New York Times. 

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