Tag Archives: Content

Listen Up: The Benefits of Social Media Altruism

Too many businesses are social media narcissists.  They use their channels to promote themselves shamelessly without displaying any awareness of the fact that their medium gives them the potential to interact with followers and fans directly.  Sure, “content is king,” … Continue reading

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Enhance Brand Awareness through Meme Marketing

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering as you attempt to garner likes and retweets. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping … Continue reading

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Benefits of Long-form Content In Healthcare Marketing

It is many people’s opinion that attention span’s on the web are short. If viewers don’t find what they are looking for, there are a million other places they can try. But producing longer articles, 1,200 words or greater (i.e. … Continue reading

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How to Use YouTube for Healthcare Marketing

Creating great YouTube videos can be very influential to potential new patients. If thoughtfully planned out, videos can become a very powerful marketing resource. Continue reading

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Content marketing truths, the condensed version

Joe Pulizzi of Junta 42 does a neat summary of 2010 content marketing realities here that he tapes to his office desk. Here’s a culled-down version that fits on a stickie note: 1. Content is more important than the offer. … Continue reading

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