Tag Archives: Content
Content marketing truths, the condensed version
Joe Pulizzi of Junta 42 does a neat summary of 2010 content marketing realities here that he tapes to his office desk. Here’s a culled-down version that fits on a stickie note: 1. Content is more important than the offer. … Continue reading
When the picture tells the story
Not only is the right picture worth the proverbial 1,000 words, sometimes it’s the very best way to render complex, tedious or even mundane messages and get them noticed and, most important, understood. There’s a terrific example of that at tipstrategies.com, the … Continue reading
A different take on content guinea pigs
I say good content is like a guinea pig—at least one that’s roasted. Continue reading
RIP print? Not so fast
Custom media are still a preferred source of information, says a new poll conducted by Roper Public Affairs on behalf of the Custom Publishing Council. Continue reading
