Tag Archives: Creativity
Loved, Honored and Cherished at the 2010 Communicator Awards
Wax Custom Communications brought back 14 awards from the 2010 Communicator Awards, an international program that honors creative excellence for communications professionals. The awards are administered and judged by the International Academy of the Visual Arts. Wax earned the Award … Continue reading
Ladies and gentlemen, the color of the year
Think of the clear hue of the dappled waters of Biscayne Bay on a tranquil day. Or the blue-green semi-precious gemstone used in Native American jewelry. During these turbulent times, colormeister Pantone has announced that, for 2010, their color choice that … Continue reading
Hooked on typography
When desktop publishing entered into the mainstream, so did general awareness — and sometimes obsession — with typefaces. Even for those not in the design business, typeface names like Courier, Helvetica and even good ole Brush Stroke have managed to slide into our … Continue reading
Don’t touch that color
Quick quiz time! Fill in the blanks. The UPS slogan: “What can _____ do for you?” Computer giant IBM, also known as Big _____. Target’s bullseye logo is ____. My favorite gift box is Tiffany ___. The answers:
When the picture tells the story
Not only is the right picture worth the proverbial 1,000 words, sometimes it’s the very best way to render complex, tedious or even mundane messages and get them noticed and, most important, understood. There’s a terrific example of that at tipstrategies.com, the … Continue reading

