Case studies
Humana retained Wax in 2006 to create and manage the Humana Active Outlook program. This fully integrated content marketing program features custom editorial content and images delivered via print and the Web.
Humana's Challenge
Humana wanted to inspire and motivate its Medicare members to stay active and adopt healthy behaviors. They hoped to improve retention and loyalty via fresh, timely content shared over multiple media.
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Featured Project
Richmond University Medical Center
In its 108-year history, Richmond University Medical Center has undergone multiple changes and identities, many in the past decade alone. Its name changed from St. Vincent's Medical Center and it had even closed its doors at one point. The close-knit community of Staten Island viewed the facility as lacking modern facilities and amenities.
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