INTERACTIVE
SEO & SEM Programs
Wax SEO and SEM Programs
A beautiful, functional website that customers can't find is useless. A bold web presence requires search engine optimization (SEO) and search engine marketing (SEM) to ensure qualified visitors reach your website ... in droves.
Search Engine Optimization
SEO is the process of generating a higher volume of quality visitors to your website. To boost organic traffic and SEO, you have to court search engines – Google, Yahoo, MSN, to name a few. Search engines use complex algorithms based on a website´s content, keywords, images, coding, links and a host of other factors that determine whether a web page is relevant to a web user´s search. The ultimate goal of search engine optimization is to move up in search engine rankings, from oblivion to – optimally – page one.
Search Engine Marketing
SEM encompasses all web-marketing efforts – SEO, paid search, social networking and banner ads, among other strategies. One of the main components of SEM is paid search, which involves bidding on search terms (keywords) and drawing in prequalified visitors with targeted ad copy.
Helping Customers Find You
SEO and SEM are a marketer´s dream. Instead of having to sell potential clients on your offerings, you´ll tap into web users who are actively shopping for your services and products in web search. They want you. And with a solid SEO and SEM program, they´ll find you.
Wax designs websites with SEO and SEM as major priorities. We partner with several SEO/SEM firms who manage the micro-details necessary for an effective campaign. We choose our SEO/SEM partners based on their expertise in a particular field, such as healthcare or the financial industry. Meanwhile, Wax takes care of the big marketing picture, and our customers profit from a streamlined, powerful web presence.
