FOR IMMEDIATE RELEASE                                             

Wax Custom Communications Wins in 2009 National Mature Media Awards Program

Miami, June 1st, 2009 – – Wax Custom Communications took home a bag full of awards in the 18th Annual National Mature Media Awards Program for clients like AvMed Health Plans Humana Inc, and CarePlus Health Plans Inc. The award series, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults.
“We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner in several categories,” says Wax founder and president Bill Wax.

Nearly 900 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity, and relevance to the senior market.

Wax took home the following awards for excellence in the healthcare division:

• HAO, Summer 08  earned a Gold in the Newsletter category
• The Live it Up! member calendar earned a Silver in the Calendar category
• Humana took home Bronze awards for HAO (Fall 08 issue), Live It Up! (August 08 issue), and Live It Up! (November 08 issue) in various publication categories
• Humana’s HAO’s 2009 Special Edition issue earned a Merit award as did CarePlus’ Today magazine and AvMed’s AvMed magazine

About Wax Custom Communications
Founded in 1987 by Pulitzer Prize nominated photojournalist Bill Wax, Wax Custom Communications is a full-service custom publisher and integrated marketing firm based in Miami, Fla. A member of the Custom Publishing Council and the American Marketing Association, Wax is active in business sectors including health, finance, insurance, education, technology and telecommunications.

For information contact:
Natasha Dorsainvil
305.350.5725
n.dorsainvil@waxcom.com

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