Possibly the most misunderstood acronym in business today is ROI. Everyone promises it. Oceans of data are meant to demonstrate it. Yet each year, return on investment grows more elusive. Wax promotes the collection and dissemination of “Meaningful Metrics” – a cogent system of numeric and anecdotal evidence collected on almost every project.

These simple yet telling diagnostics are concentrated into digestible form by Wax’s legendary Account Services Group and presented as a short list of strategic and tactical action items. Data are fascinating...
when they reveal secrets.