Wax – A Financial Services Marketing Agency

It’s safe to say the financial services industry is currently suffering from a major trust deficit. What can financial institutions do to begin to regain the respect of consumers? At Wax, we believe in something called Enterprise User Experience, EUX for short. Simply, EUX refers to a strategy for ensuring that every single company touchpoint the consumer interacts with delivers a seamless, coherent, positive customer experience.

In practice this means that however I choose to interact with my financial institution – online, via the call center, at a branch – and however I choose to interact with my institution’s messaging – paid media, through the mail, the Web, social media – I’m always clear about what my bank stands for, why that matters to me, and how all its products and services ladder up to a vision and mission that I believe in.

Wax specializes in working with regional, community banks and financial institutions that remain close to their customers. We provide a results-driven financial services marketing platform to support companies like these. Our process includes market research and strategic planning, assisting them with the rigorous work of defining a meaningful vision for the company, and communicating it powerfully to their customers via unique creative solutions.