CASE STUDIES

Humana
Baylor Scott & White Health
South Georgia Medical Center
Richmond University Medical Center
Case Studies: South Nassau Communities Hospital
Case Studies: Tenet

CLIENTS

Humana
South Nassau Communities Hospital
AvMed
Richmond University Medical Center
Atlantic Health Systems
Vitas Healthcare
San Francisco Health Plan
South Georia Medical Center
Blue Cross Blue Shield of Delaware
Cleveland Clinic Florida
CarePlus Health Plans
CamdemClark Medical Center
Mount Sinai Medical Center
HCNetwork.org
Baylor University Medical Center
simply healthcare
Sheridan Physician Services
Tenet Florida

CAPABILITIES

RESEARCH

RESEARCH

  • Market research
  • Consumer targeting and segmentation analysis
  • Real-time consumer engagement
  • Internal brand assessments
  • Customer satisfaction surveys
  • Focus group testing

STRATEGY

STRATEGY

  • Brand creation and redesign
  • Marketing plan development
  • Multicultural strategy
  • Integrated media planning
  • Member retention
  • Physician engagement
  • Social Media
  • Customer relationship management

CREATIVE

CREATIVE

  • Multichannel advertising campaigns
  • Magazine content
  • Publishing
  • Web design and development
  • Mobile content and app development
  • Social Media
  • Collateral design
  • Language translation publishing

CONTENT

CONTENT

  • Branded content development
  • Multichannel content strategy
  • Brand storytelling
  • Video and audio production
  • Digital content development
  • Social Media

MEDIA

MEDIA

  • Traditional and digital media planning & buying
  • Social media strategy
  • Competitive media spend tracking
  • PPC/SEM/SEO
  • Email marketing

ANALYSIS

ANALYSIS

  • Web analytics
  • Behavioral analytics
  • Campaign measurement and reporting
  • Brand awareness and perception tracking
  • ROI analysis
  • Competitor analysis

WHAT OUR CLIENTS ARE SAYING

"Rebranding a hospital is a challenging task, but Wax’s services have helped make our transition a smooth one. Their award-winning campaigns accurately captured the spirit of quality and care we aim to provide at South Nassau, and are helping us spread that message to the communities we serve."
Mark Head
VP External Affairs / South Nassau Communities Hospital
"Wax has truly been a partner to our business in every way. Their talented team runs the gamut from marketing strategy to creative implementation – a perfect match for our needs. They challenge us with thoughtful questions, and always approach projects from the customer’s perspective. They don’t just have a pulse on what works – they understand why it works, and that’s invaluable."
Amy Robinson
Strategic Consultant / Humana
"Our marketing partner, Wax Custom Communications, has a top-notch creative team developing a full range of assets for us. Their B2B and HR efforts have been exceptional. They are true professionals who understand our needs and deliver timely, quality work"
Tedd Trabert
Senior Director of Human Resources and Operations / Health Choice Network
"We’ve worked with Wax for more than 20 years. They bring us best-practice recommendations and insights based on their extensive industry expertise. This in-depth understanding of our brand and audience ensures we get the right message in front of consumers."
Winston H. Lonsdale
Vice President / AvMed Health Plans


 

WINNER OF OVER 1,500 AWARDS

MOST RECENTLY…

  • Connector.

    60 Healthcare Advertising Awards, 2016

    Among Wax’s latest wins is Best of Show for its work on the Humana Population Health Brochure. Gold award categories include digital video, electronic communications and new media content ... Read More

  • Connector.

    8 Hermes Creative Awards, 2016

    Winning categories include annual reports, newsletters, magazines, email communications and microsites ... Read More

  • Connector.

    11 Communicator Awards, 2016

    Including Awards of Excellence for film and video, a website for healthcare services and newsletters ... Read More

  • Connector.

    54 Healthcare Advertising Awards, 2015

    Most awards than any other agency in the nation, including Best of Show for digital video created for Humana Guidance Centers ... Read More

  • Connector.

    9 Aster Awards for Medical Marketing, 2015

    Two of these were Gold awards for radio and website advertising, also five Silver awards received for multichannel deliverables including print, video and e-newsletters ... Read More

  • Connector.

    12 Marcom Awards, 2015

    Honored with four Platinum awards for best magazine, e-newsletters, annual report, tv commercial and three Gold awards for newspaper ad, magazine ad and video ... Read More

  • Connector.

    10 SIAA Awards, 2014

    Winners of three Gold Awards for print, electronic advertisement and magazine design. Also, winners of five Silver awards for Radio ad, outdoor advertising, print, website redesign and two Merits in TV ad and magazine design ... Read More


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MONTHLY WAX STATS

We’re an interesting bunch. Here’s a little bit about us and our workplace habits:


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