CASE STUDIES

Humana
Baylor Scott & White Health
South Georgia Medical Center
Richmond University Medical Center
Case Studies: South Nassau Communities Hospital
Case Studies: UCHealth Integrated Network

CLIENTS

Humana
South Nassau Communities Hospital
AvMed
Richmond University Medical Center
Atlantic Health Systems
Vitas Healthcare
San Francisco Health Plan
South Georia Medical Center
UCHealth Integrated Network
Cleveland Clinic Florida
CarePlus Health Plans
CamdemClark Medical Center
Mount Sinai Medical Center
Golden Physicians
Baylor University Medical Center
simply healthcare
Sheridan Physician Services
Tenet Florida

CAPABILITIES

RESEARCH

 

RESEARCH

  • Market research
  • Consumer targeting and segmentation analysis
  • Real-time consumer engagement
  • Internal brand assessments
  • Customer satisfaction surveys
  • Focus group testing

STRATEGY

 

STRATEGY

  • Brand creation and redesign
  • Marketing plan development
  • Multicultural strategy
  • Integrated media planning
  • Member retention
  • Physician engagement
  • Social Media
  • Customer relationship management

CREATIVE

 

CREATIVE

  • Multichannel advertising campaigns
  • Magazine content
  • Publishing
  • Web design and development
  • Mobile content and app development
  • Social Media
  • Collateral design
  • Language translation publishing

CONTENT

 

CONTENT

  • Branded content development
  • Multichannel content strategy
  • Brand storytelling
  • Video and audio production
  • Digital content development
  • Social Media

MEDIA

 

MEDIA

  • Traditional and digital media planning & buying
  • Social media strategy
  • Competitive media spend tracking
  • PPC/SEM/SEO
  • Email marketing

ANALYSIS

 

ANALYSIS

  • Web analytics
  • Behavioral analytics
  • Campaign measurement and reporting
  • Brand awareness and perception tracking
  • ROI analysis
  • Competitor analysis

WHAT OUR CLIENTS ARE SAYING

"Rebranding a hospital is a challenging task, but Wax’s services have helped make our transition a smooth one. Their award-winning campaigns accurately captured the spirit of quality and care we aim to provide at South Nassau, and are helping us spread that message to the communities we serve."
Mark Head
VP External Affairs / South Nassau Communities Hospital
"Wax has truly been a partner to our business in every way. Their talented team runs the gamut from marketing strategy to creative implementation – a perfect match for our needs. They challenge us with thoughtful questions, and always approach projects from the customer’s perspective. They don’t just have a pulse on what works – they understand why it works, and that’s invaluable."
Amy Robinson
Strategic Consultant / Humana
"Our marketing partner, Wax Custom Communications, has a top-notch creative team developing a full range of assets for us. Their B2B and HR efforts have been exceptional. They are true professionals who understand our needs and deliver timely, quality work"
Tedd Trabert
Senior Director of Human Resources and Operations / Health Choice Network
"We’ve worked with Wax for more than 20 years. They bring us best-practice recommendations and insights based on their extensive industry expertise. This in-depth understanding of our brand and audience ensures we get the right message in front of consumers."
Winston H. Lonsdale
Vice President / AvMed Health Plans


 

WINNER OF OVER 1,500 AWARDS

MOST RECENTLY…

  • 3 eHealthcare Leadership Awards, 2018

    Wax Recognized in ‘Best Healthcare Content’ and ‘Best Social Networking’ Categories at the 2018 eHealthcare Leadership Awards ... Read More

  • Use of Data/Analytics Silver Award Winner – MM&M Awards, 2018

    Wax Custom Communications earned a Silver award in the category of Use of Data/Analytics at this year’s Medical Marketing & Media Awards. The award was given for Wax’s unique and highly engaging multichannel campaign ... Read More

  • 14 Hermes Creative Awards, 2018

    Wax made a splash at the 2018 Hermes Creative Awards, winning in all but one of the categories it was nominated for. E-zines, integrated marketing campaigns, display ads and TV ads ... Read More

  • 13 Communicator Awards, 2018

    Wax made its presence known at the 2018 Communicator Awards when it received a glowing total of 13 awards for the multichannel marketing work ... Read More

  • Over 60 Healthcare Advertising Awards, 2018

    Wax won big at this year’s Healthcare Advertising Awards, snagging 61 awards for its healthcare marketing efforts making it the most award-winning agency since 2013 ... Read More

  • Regional Commercials Silver Winner – Telly Awards, 2017

    Wax wins national Telly Award for Advertising Excellence ... Read More


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MONTHLY WAX STATS

We’re an interesting bunch. Here’s a little bit about us and our workplace habits:


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Graphic Designers' Tattoos