About Us

WHO WE ARE

Wax Custom Communications represents premier healthcare clients, delivering marketing communications strategies that build engagement and brand loyalty. We’ve played in the healthcare and financial services industries for 30 years, and have made it our business and passion to bring creativity to two industries that have not always been recognized for it. In the process, we’ve earned more than 1,500 awards – and engaged some very happy clients along the way.

Headquartered in Miami, with West Coast representation in San Diego – we’re a full-service independent shop with an experienced staff of brand and digital marketers, strategists, designers, media specialists and unconventional thinkers who specialize in advertising and marketing for healthcare professionals and organizations within the medical industry. We take the “independent” part seriously because it means we only answer to our clients’ business, and to the culture we’ve built. That independent spirit drives us to “think different” for our clients and for ourselves every day. And that’s something we’re proud of.

We invite you to learn more about us, and to arrange an introductory conversation to learn more about each other directly. Let’s do some unforgettable work together.

LEADERSHIP

Bill Wax
Bill Wax

President & Founder


Twice nominated for the Pulitzer Prize, Bill spent nearly 10 years at the New York Times Company and then worked as a magazine photojournalist. His work has been published in Time, Forbes, Newsweek, Elle, Sports Illustrated and hundreds of others. He has created book covers for publishing houses such as Random House, Bantam, Crown and Putnam. The youngest person to be named “Photographer of the Year” by the National Press Photographers Association, Bill founded his company in 1987, drawing on his prodigious background and extraordinary design sense to bring a unique creative approach to traditional and digital marketing.

As President, he oversees every aspect of marketing, communications and strategic planning for Wax Communications. Central to this role is the development and execution of innovative multichannel marketing strategies designed to drive brand awareness, support key business initiatives and strengthen the company’s role as a thought leader in the industry both online and offline.

Jimmy Gonzalez
Jimmy Gonzalez

Creative Director


As creative director, Jimmy is responsible for defining brand identities, developing creative concepts and rationales, and directing artists and photographers for various clients in their online and offline marketing efforts.

Jimmy participated in the ideation and execution of a number of client projects for Wax including the following brand and awareness campaigns: Richmond University Medical Center, South Nassau Communities Hospital, Mt. Sinai, South Georgia Medical Center, Humana, AvMed and many more.

Throughout his career, Jimmy has worked with several industries and sectors, including health, business and publishing. While in New York, he worked brand and awareness campaigns for Bed Bath & Beyond, Galleries LaFayette, Mande, CUNY, Verizon and Columbia Records. Also, in the publishing industry he was the art director for Budget Travel magazine, Nick Jr. magazine, Rachael Ray magazine and Real Simple magazine.

Corey Wilson

Director of Business Development


As the director of business development, Corey is responsible for nurturing the development of Wax’s sales team, marketing campaigns and relationships with clients. He has succeeded in many areas of development throughout his career.

Before joining Wax, Corey worked as a digital marketing manager for Hearst Corporation, where he developed aggressive SEO, PPC, and CRO campaigns for the SMB market segment. When Corey moved from New York to Miami, Florida, he was asked to be the digital sales coach for the McClatchy Company to help lead their transformation from a print company into a digital-first media company in the Southeast region. Later, he would help McClatchy to develop their national digital agency Excelerate and create new client relationships in out-of-market territories.

Corey has a bachelor’s degree in business administration with a concentration in marketing, Google Adwords Certification, Centro DSP Certification, and he was selected to be a Legacy Magazine “40 under 40 Black Leaders of Today and Tomorrow” honoree in 2016.

Monica Rosas
Monica Rosas

Editorial Director


Monica is an editor and copywriter whose background includes writing feature articles for national magazines and daily newspapers, editing for medical companies, and writing and editing for medical and research organizations.

Her traditional and digital marketing experience has focused on helping companies develop their voice and creating multimarket, cross-platform promotions for brand awareness, member retention and customer service.

Before joining Wax Custom Communications, she was the managing editor of the award-winning consumer/business newspaper Mercado de Dinero. Monica is fully bilingual in English and Spanish and holds a master’s degree in journalism from Iona College in New York and a postgraduate certificate in Hispanic Communications from St. Thomas University in Miami.

Meg Deleon
Meg Deleon

Account Director


A native South Floridian, Meg has been an account manager, project manager, media planner and buyer throughout her extensive career. She has a broad marketing background with proven experience in business strategy and brand communications.

Her personal experience with microsites, rich media development and email marketing instill in her a creative understanding that infuses her managerial talent with a deep comprehension of consumer psychology and trends.

Meg’s prolific brand awareness experience includes work for national accounts such as Ford, Toyota and Chevron, as well as local accounts including Baylor University Medical Center at Dallas, Richmond University Medical Center, South Georgia Medical Center and Cleveland Clinic Florida.