About Us

WHO WE ARE

Wax Custom Communications represents premier healthcare clients, delivering marketing communications strategies that build engagement and brand loyalty. We’ve played in the healthcare + financial services industries for more than 20 years, and have made it our business and passion to bring creativity to two industries that have not always been recognized for it. In the process, we’ve earned more than 1,500 awards – and engaged some very happy clients along the way.

Headquartered in Miami, with West Coast representation in San Diego – we’re a full-service independent shop with an experienced staff of brand and digital marketers, strategists, designers, media specialists and unconventional thinkers who specialize in advertising and marketing for healthcare professionals and organizations within the medical industry. We take the “independent” part seriously because it means we only answer to our clients’ business, and to the culture we’ve built. That independent spirit drives us to “think different” for our clients and for ourselves every day. And that’s something we’re proud of.

We invite you to learn more about us, and to arrange an introductory conversation to learn more about each other directly. Let’s do some unforgettable work together.

LEADERSHIP

Bill Wax
Bill Wax

President & Founder


Twice nominated for the Pulitzer Prize and Nikon’s “Photographer of the Year,” Bill spent nearly 10 years at the New York Times Company and then worked as a magazine photojournalist. His work has been published in Time, Forbes, Newsweek, Elle, Sports Illustrated, and hundreds of others. Throughout his career, Bill has garnered well over 1000 awards for photography, design and advertising. Bill founded the company in 1987, drawing on his prodigious background and extraordinary design sense to bring a unique creative approach to marketing. He’s developed marketing strategies and creative campaigns for healthcare companies throughout the United States. Bill graduated from the University of Florida with a degree in aerospace engineering.

Jimmy Gonzalez
Jimmy Gonzalez

Creative Director


As creative director, Jimmy is responsible for defining brand identities, developing creative concepts and rationales, and directing artists and photographers for various clients. Before joining Wax, Jimmy spent seven years as the founding art director of Arthur Frommer’s Budget Travel magazine and most recently spent two years as a design consultant at Vanguard Direct in New York City, working for clients such as CUNY, American Medical Association, NYC Department of Education, and NYC Department of Health, among other NYC departments.

Monica Rosas
Monica Rosas

Editorial Director


Monica is an editor and copywriter whose background includes writing feature articles for national magazines and daily newspapers, editing for medical companies, and writing or editing for medical and research organizations. Before joining Wax Custom Communications, she was the managing editor of the award-winning consumer/business newspaper Mercado de Dinero. Monica is fully bilingual in English and Spanish and holds a master’s degree in journalism from Iona College in New York and a postgraduate certificate in Hispanic communications from St. Thomas University in Miami.

Benny Millares
Benny Millares

Director of Technology


With over 20 years of experience in the tech industry and a passion for applied statistics and machine learning, Benny leads the technology strategy for Wax. He is responsible for directing teams in multiple areas, including planning, architecture, software development, infrastructure, operations, IT security & risk management. Before joining Wax, he was Director of Technology and Architecture at Rent.com (an eBay company), where he led software development, data warehousing, infrastructure and operations teams. Prior to that role, he served as CTO for Visible Net Inc., a pioneer in predictive analytics and business intelligence, directing the design and implementation of various Big Data products focusing on search engine technologies.

Meg Deleon
Meg Deleon

Account Director


Meg has an extensive background in publishing, advertising and research on both the client and agency sides. She has worked with industry giants such as Hearst Corporation, Knight-Ridder Inc., the Miami Herald and Federated Department Stores. Her experience includes media planning and buying, event planning, fostering sports sponsorships and managing creative teams in the development of ads and in-store collateral.

Amanda Herriman

Marketing Manager


Amanda is the marketing manager at Wax Custom Communications. She thrives on creative challenges, leveraging her marketing expertise to build successful campaigns that better connect brands and audiences. Specializing in email marketing, social media marketing and HTML development, Amanda also leverages Big Data Analytics to provide insights and understand consumer behavior while helping to craft award-winning communications.