Our Approach


Our Approach


FOUNDED AS A CONTENT MARKETER, WAX HAS EVOLVED OVER TWO DECADES and broadened its expertise to include market research, strategic planning, traditional and digital advertising, social media, online, mobile marketing and other content-driven solutions. We’re made up of a multicultural staff and we embrace this rich mix authentically. We leverage strong, strategic thinking and pivotal insights that cross cultures and platforms – delivering impactful ideas that connect.

We show you what works. But then we take it a step further. We help you discover what’s possible. We embrace change. And sometimes, we create it. We’re creative. We’re passionate. And yes, we’re different. But so are you. In fact, that’s what drives us. We’re inspired to harness the power of creativity to make your brand unique. In short, we want to make it easy for you to make your point — and we want to make it with authority.

As the marketing campaign progresses, it’s essential to identify and use the metrics that matter most. We employ proven and effective tactics and tools – web analytics, multivariate testing, focus groups, etc. – to measure how well our marketing efforts help build a large and loyal customer base for your business or organization. Using the data we collect, our marketing team can refine brand messaging and segmentation for maximum impact.

Our Capabilities

WAX HAS DEVELOPED A WIDE BREADTH OF CAPABILITIES to ensure we can deliver everything you could want from a full-service ad agency. Want breakthrough creative? We’ve got that. (We were named the #1 award-winning creative agency for the second year in a row.) Want in-depth consumer research with actionable insight? We can do that. Custom content optimized for print and web? No sweat. We are constantly evolving to meet new challenges while strengthening our core capabilities. Below you will find a sample of all the endeavors we can help you take on and deliver remarkable results.


  • Market research
  • Focus groups
  • Surveys
  • Man-on-the-street
  • Big data
  • Esri
  • Nielson
  • Google
  • Scarborough
  • comScore
  • Stratasan
  • EMR
  • Kantar


  • Websites
  • Custom content
  • Collateral materials
  • Direct mail
  • Trade shows
  • Case studies
  • Education
  • Corporate communications
  • Webinars
  • Blogs


  • Print
  • Television
  • Radio
  • Outdoor
  • Aerial
  • Social media
  • Pay-per-click
  • Search engine optimization
  • Digital display
  • Programmatic display
  • Geoframing
  • Email marketing
  • CRM marketing
  • Retargeting
  • Native
  • Multivariate testing
  • Media planning & buying


  • Design and layout
  • Editorial
  • Production
  • List acquisition
  • Mailhouse
  • Distribution