Does your healthcare organization have something to say? If so, how are you getting your message across? If you’re strictly relying on social media posts and blogs, you’re probably not …
Effective Healthcare Marketing on Social Media
Nope, it’s not fake news: The role of social media in healthcare marketing is growing, as users become more comfortable navigating the various platforms. Statistics show part of the reason is 53 …
Optimize Your Images for SEO: 4 Ways
A picture is worth a thousand words – and then some. If you’ve just been uploading images to your website as an afterthought, you’re missing out on valuable SEO opportunities. …
What Brand Awareness Efforts Can Really Make a Difference?
Urban legend has it that Coca-Cola once stopped advertising for a period, and in spite of its fame and size, was quickly impacted by lower customer awareness. Building brand awareness …
The Rise of Telemedicine in Healthcare: What Does the Future Hold?
If the natural law of the universe dictates everything is destined to rise and fall, it seems telemedicine hasn’t received the memo yet. The industry has been growing rapidly since …
Transitioning from Print to Digital
Healthcare marketing has gone through multiple iterations since the early days when physicians hung a sign outside their premises. This was followed by the print marketing era, which lasted around …
Cloud Computing and Healthcare Security: 4 Things to Track
As cloud computing becomes the storage option of choice for the healthcare industry, the issue of security is an increasing concern for institutions. With an average of nearly 32,000 intrusion …
Differentiating the Customer Experience: What Makes You Stand Out?
Do you dare to be different? In a world where healthcare companies all jostle to be No. 1, it can be challenging to provide a unique customer experience that differentiates …
Gutenberg: A Look at WordPress’s New Content Editor
If your healthcare organization has a blog, chances are good that you use WordPress as a content management system. After all, it is the most popular CMS in the world. The internet …
Building Trust: What to Do Before Launching a New Healthcare Service Campaign
“Trust takes years to build, seconds to break, and forever to repair,” reads a well-known proverb. Given that few healthcare companies have forever in which to fix things, it’s best …