If you work for a health system, you’re no doubt scrambling to deal with the COVID-19 pandemic. You’ve turned everything upside down, operationally and in every other possible way. No …
Auditing Your Link Profile: Things to Look Out For
Search engine optimization continues to play a crucial role in getting your content in front of more eyeballs. Staying on top of new SEO trends and best practices, however, can …
Tips for Building an Effective Multi-Channel Ad Campaign
Marketing channels come in a range of shapes and sizes, and you might feel like the proverbial kid in the candy store with so many options to choose from. Here’s …
3 Easy Ways to Boost Your Page Speed
Time is money, and this is especially true for page speed. If prospects and customers have to wait too long for your company’s page to load, they’ll go elsewhere; having …
The Concept of Pillar Pages and The Impact on Your Traffic
We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way …
4 Ways to Better Distribute Your Content
Does your healthcare organization have something to say? If so, how are you getting your message across? If you’re strictly relying on social media posts and blogs, you’re probably not …
Effective Healthcare Marketing on Social Media
Nope, it’s not fake news: The role of social media in healthcare marketing is growing, as users become more comfortable navigating the various platforms. Statistics show part of the reason is 53 …
Optimize Your Images for SEO: 4 Ways
A picture is worth a thousand words – and then some. If you’ve just been uploading images to your website as an afterthought, you’re missing out on valuable SEO opportunities. …
What Brand Awareness Efforts Can Really Make a Difference?
Urban legend has it that Coca-Cola once stopped advertising for a period, and in spite of its fame and size, was quickly impacted by lower customer awareness. Building brand awareness …
The Rise of Telemedicine in Healthcare: What Does the Future Hold?
If the natural law of the universe dictates everything is destined to rise and fall, it seems telemedicine hasn’t received the memo yet. The industry has been growing rapidly since …