Dr. Google is in the house! Or maybe not … Healthcare practitioners often dismiss patients’ online research attempts, but 2015 statistics from Google show one in every 20 online searches …
Designing Marketing Emails Best Practices
“If it ain’t broke, don’t fix it.” Remember that saying? It’s very relevant to email marketing, which gets a bad reputation these days thanks to the surplus of spam everyone …
Consumer Engagement: Relating to the Healthcare Consumer
Transactions between healthcare providers and consumers are not one-time events between a single buyer and a single seller. Consumers now have multiple options to choose from for every service, and …
4 Tips to Make Your Healthcare Marketing Campaign a Success
Healthcare may have once been considered a slow adopter of digital marketing, but that’s no longer the case. Stats from Pew Internet Research Center show 59 percent of U.S. adults …
The Power of a Headline
In a world where we’re constantly being bombarded with content, our attention spans are practically nonexistent. When you’re trying to capture a prospect’s attention, you only have a few seconds …
Do I Need to Be on _______?: A Social Media Guide
Every day, another social media service or platform pops up. “Great, now I need to produce new content for a new channel,” you might be telling yourself. Here’s what you …
Big Data and Healthcare Marketing: Finding the Sweet Spot
In the healthcare marketing industry, three objectives are universal: Improve the healthcare experience for clients and patients. Forge a rock-solid relationship between the consumer and the client’s brand. Contain costs. …
Improve Your Email Conversions: 4 Ways
Every day, your prospects and customers are getting bombarded with emails. While an attention-grabbing headline will likely cut through the clutter and grab their attention, your audience is still a …
Is Your Marketing and Communications Agency a Good Fit?
When was the last time you asked yourself, “Is my current marketing and communications agency a good fit?” It never hurts to assess your current business relationships, and your marketing …
Humor in Healthcare: Add Color to Your Marketing Strategy
When you think of healthcare, the last thing that usually comes to mind is “fun.” It’s a serious matter, and the countless healthcare ads you see on TV and other …