There’s currently lots of buzz in the marketing environment about connecting with the “right customer, at the right time, using the right channels.” It’s called segmenting the audience, and it …
Make Your Content More Shareable
Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content …
Making Sense of Your Data: Which Metrics Matter?
With healthcare rapidly moving from a fee-for-service to a pay-for-performance model, it’s critical for hospitals and other healthcare organizations to make sense of their data analytics and apply the findings …
The Importance of Online Business Listing
In the famous line from Forrest Gump, Mama always said, “Life was like a box of chocolates. You never know what you’re gonna get.” Well, something you definitely won’t get …
What is Your Brand Experience? How to Shine in Healthcare Marketing
The winds of change are blowing through healthcare like a proverbial tropical storm, as patients increasingly play a larger role in managing their health. The effect on marketing has been …
Make Your Copy Shine: The Power of Words
Although a lot of online content is now shifting to video, there’s still room for the written word. But not all copy is created equal: What resonates on the Internet …
Hitting the Right Note in Your Community
It’s the dawning of the age of Aquarius healthcare consumerism, and individuals these days take a far more active role in their healthcare decisions. Just as they do when they’re …
The Use of Predictive Analytics in Healthcare Marketing
Remember the classic skateboard chase in the iconic 1985 film Back to the Future, in which Marty invented a homemade skateboard in 1955 by stealing a soapbox scooter to outrun …
3 Keyword Research Mistakes to Avoid
Keyword research should be a part of every digital marketing plan. Keywords continue to be integral to page rank and other factors that can decide whether your content sinks or …
Building the Right Online Reputation for Your Healthcare Organization
Johnny Depp has worked hard to develop his “bad boy” reputation. But what works in Hollywood doesn’t have quite the same punch in business, and especially not in healthcare. With …