If your healthcare organization has been around for a while, it’s likely that you’ve accumulated a wealth of content during that time. Is it worth having all that content around? …
Reputation Management and the Age of the Consumer
“Reputation Management and the Age of the Consumer” might sound a little like Harry Potter and the Goblet of Fire, but there’s nothing magical about the damage your healthcare organization …
Understanding the Audience-Based Approach
Everyone hates a narcissist—you know, those people whose sole purpose in life is to promote “me, myself, and I” every chance they get. Believe it or not, this applies in …
Data is the New Creative: The Marriage of Big Data and Healthcare Marketing
Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and …
Segmentation: Hitting the Right Consumer at the Right Time
There’s currently lots of buzz in the marketing environment about connecting with the “right customer, at the right time, using the right channels.” It’s called segmenting the audience, and it …
Make Your Content More Shareable
Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content …
Making Sense of Your Data: Which Metrics Matter?
With healthcare rapidly moving from a fee-for-service to a pay-for-performance model, it’s critical for hospitals and other healthcare organizations to make sense of their data analytics and apply the findings …
The Importance of Online Business Listing
In the famous line from Forrest Gump, Mama always said, “Life was like a box of chocolates. You never know what you’re gonna get.” Well, something you definitely won’t get …
What is Your Brand Experience? How to Shine in Healthcare Marketing
The winds of change are blowing through healthcare like a proverbial tropical storm, as patients increasingly play a larger role in managing their health. The effect on marketing has been …
Wax Blows Away Big Pharma, Earns Silver Award at the Medical Marketing & Media Awards
Miami, FL 2018 – Wax Custom Communications swept away Big Pharma finalists and their entries for products like Flonase and Eskata, earning a Silver award in the category of Use of …