“In these days of cool reflection,” sang Freddie Mercury in Queen’s 1995 hit Heaven for Everyone. Back then, he had no idea how relevant the concept of reflection would become …
How Loyal is Your Audience? 3 Tips to Engage and Keep Healthcare Consumers
It’s not what you do that counts, but how you do it. Since 2013, healthcare providers have been required to reduce readmission rates through improved health of their patients. A …
Are You Looking at the Right Metrics in Your Healthcare Marketing Campaigns?
Are you being blinded by the light of your healthcare marketing campaign results, without really examining the metrics? Tracking specific factors tells you exactly what’s working and what isn’t. Here …
Building Value: A Key to Marketing Effectively to Healthcare Patients
To market effectively to healthcare patients, it’s important for your company to build brand value. Unless clients perceive the product or service you offer as being trustworthy and offering a …
Why Patient Experience Should Drive Your Healthcare Marketing Efforts
The nature of the healthcare industry is changing, which means the way we market services also needs to change. At one time, patients got sick, went to the doctor, obtained …
3 Tips for Better Online Content
The Internet is a double-edged sword. On one end, you have a great opportunity to get your brand in front of the masses. On the other end, everyone else has …
4 Common Misconceptions of Big Data in Healthcare
Ever since we began using big data to inform our marketing, business has been climbing on the bandwagon to pluck the fruits of this bounty. In healthcare, however, misconceptions still …
Learn How to Strategically Allocate Your Digital Marketing Budget
It’s an old conundrum in marketing that management wants to see results but doesn’t want to provide enough budget to generate them. Every healthcare marketer has had to face the …
What Are You Doing With Your Old Content?
So you’ve put your blog post out into the world, and it’s gotten its fair share of likes and other engagement. Now what? If you think “one and done” is …
Leveraging First-Party Data to Target Campaigns
Being first to arrive at the party is always good! That’s the way it is with data, too, and making use of your first-party data to improve your campaign targeting …