The public interest is growing in taking control of their health and wellness, and we expect the upward trend to spike as technological and scientific advances continue to develop. Research …
How Artificial Intelligence is Changing the Landscape of Healthcare Marketing
Artificial intelligence (AI) is everywhere—yes, literally—and much of the time we don’t even realize it. That includes the way it’s making major inroads into the marketing landscape. The healthcare industry …
Are You Due for a Rebrand? How to Tell and What Steps to Take
Achieving recognition and trust in your healthcare organization depends on building a strong brand personality and getting it out there. Way out there! Few industries exist where trust plays such …
What Is Programmatic Advertising?
Until recently, all healthcare marketers could do was “spray and pray” their message reached all those who needed it. Finding consumers with specific medical concerns was a key challenge, especially …
The Art of Following Up in a Digital Age
So you’ve successfully converted a prospective customer into an actual customer. Congrats, but now what? If you think your marketing efforts are done, you’re wrong. Creating customer loyalty is essential. …
Building Trust: 4 Challenges Healthcare Organizations Face
Reality TV challenge shows like the Amazing Race put a huge emphasis on trust between co-contestants, but the end is usually worth the means. It’s the same in the healthcare …
How to Get More Backlinks
Since the early beginnings of search engine optimization, backlinks have played a vital role in page rank. “Get more backlinks” was one solution that marketing experts all agreed on back …
IoT in the Healthcare Industry: What’s Changing?
Carpe diem, or “seize the day” was likely not an expression coined with the Internet of Things (IoT) in mind. And yet, that’s exactly what’s happening in the healthcare industry. …
How to Make Online Surveys More Compelling
Surveys can provide vital insights about your audience. There’s just one problem: getting people to fill them out. Surveys require that someone take the time to fill them out honestly …
Creating the Perfect Digital Engagement Platform
In the old days, you could sit on a hilltop and watch a war! Battles, aka military engagements, took place on a field with both sides rushing at each other …