“Trust takes years to build, seconds to break, and forever to repair,” reads a well-known proverb. Given that few healthcare companies have forever in which to fix things, it’s best …
Understanding How Search Works (and How to Improve Your Rankings)
These days, marketing is all about getting found. Unless you can increase the visibility of your healthcare organization, you won’t attract visitors and vice versa. Everything depends on your ability …
Spruce Up Your “Meet the Team” Page
Your healthcare organization’s website isn’t just a place to showcase the company portfolio – it’s also a prime opportunity to showcase your talent. By shining the spotlight on your workers, …
The Impact of Utilizing Online Scheduling for Patient Appointments
If news reports are correct, online appointment-scheduling for patients is taking off at the speed of light. Consumers have become accustomed to doing almost everything online, from researching their medical …
4 Things You Must Know About Personalized Marketing in Healthcare
Few things are as personal to individuals as their own health. That means if you really want to reach healthcare consumers with relevant information, then your marketing needs to be …
3 Ways to Write for Your Audience
Healthcare is a tricky subject to write about. Whether you’re writing a blog, a landing page, an ad or some other piece of content, it’s important to keep your audience …
Healthcare Marketing Hacks: How to Increase Physician Engagement
These days, healthcare patients are more empowered than ever. Increased competition in the marketplace, new industry standards that are centered on patient satisfaction, and the wealth of online resources available …
Building a Cohesive, Multi-Platform Healthcare Marketing Strategy
Silos are for farming – not for marketing. The key to successful healthcare marketing is to eliminate “siloed” communications and develop a strategy that incorporates multiple platforms, while creating a …
Branding Matters: Don’t Just Focus on Conversion Campaigns
The war between marketing and sales has been fought in the trenches since the beginning of business, or at least, the beginning as we know it. In healthcare marketing, branding …
Geomarketing for the Healthcare Industry: Its Potential and Pitfalls
If you remember sitting in school thinking geography was unlikely to benefit your career, you’re not alone. But the ability to locate people based on data has become a cornerstone …