So you’ve put your blog post out into the world, and it’s gotten its fair share of likes and other engagement. Now what? If you think “one and done” is …
Leveraging First-Party Data to Target Campaigns
Being first to arrive at the party is always good! That’s the way it is with data, too, and making use of your first-party data to improve your campaign targeting …
How Does LinkedIn Marketing Work?
With a membership of more than half a billion people, LinkedIn might be a few paces behind some of the other social networks, but it’s the only one that caters …
Give Your Website a Facelift: 4 Optimization Tips
When you hear about a new store or brand, what’s one of the first things you do? Chances are you’re going to Google it for more information. When people hear …
Does Your Healthcare Marketing Plan Need a Makeover?
The times they are a-changing, and in the world of healthcare consumerism, it’s vital for companies to keep up with trends if they want to maintain an up-to-date strategy. Here …
Visuals Matter: Selecting the Right Images for Your Content
Since the latest Star Wars movie grossed $220 million in its first weekend, it’s clear nothing can beat powerful visuals when it comes to reaching audiences. With AdWeek’s prediction that …
Setting Yourself Up for Success with a Marketing Agency
Managing a relationship with a marketing agency can be a rocky road, and with the constantly-shifting digital landscape it’s challenging to determine whether both parties are delivering their best performance. …
5 Simple Tricks for More Effective Content
Tailor content length accordingly. In the battle of short-form vs. long-form content, there’s room for both: The argument for each boils down to purpose and user intent. If you’re trying …
Developing a Coherent Message in Your Healthcare Marketing Efforts
Coherent: adjective co·her·ent \ ko-‘hir-?nt , -‘her- \ a : logically or aesthetically ordered or integrated : consistent b : having clarity or intelligibility : understandable Few things are as …
What Are the Most Important Marketing Metrics?
Measuring marketing ROI isn’t as easy as you might think. The difficulty is that money invested today delivers an unknown impact at an uncertain time in the future. Last month’s …