When desktop publishing entered into the mainstream, so did general awareness — and sometimes obsession — with typefaces. Even for those not in the design business, typeface names like Courier, Helvetica and even good ole Brush Stroke have managed to slide into our vocabulary as stealthily as Photoshop verbiage (“Those clouds look like they’ve been Gaussian blurred, don’t they?” And “pixelated” means something quite different from its homonym. But that’s a different blog post).
Now that we’re able to render type quickly and easily in myriad colors and flavors, a whole new breed of type nerds joyfully embrace this art form, whether in stylish shopping lists or cool scarves. More here from T Magazine.– Gretchen Schmidt
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