Learn more about the latest healthcare marketing news and trends. Get Exclusive Insights Now

Skip to main content

Content marketing truths, the condensed version

05 Jan 2010

Content marketing truths, the condensed version

Joe Pulizzi of Junta 42 does a neat summary of 2010 content marketing realities here that he tapes to his office desk. Here’s a culled-down version that fits on a stickie note:

1. Content is more important than the offer.
5. Interruption isn’t valued, but engagement is.
18. Content without design doesn’t look appetizing (or deliver on marketing goals).
19. Lead generation is only one small part of the marketing picture.
and my personal favorite:
30. Customers want to be inspired. Be the inspiration!

That’s a fine way to start the new year. Ready, set, go!

— Gretchen Schmidt

Related Posts

Multicultural Marketing That Works: Transcending Cultural Barriers

Multicultural Marketing That Works: Transcending Cultural Barriers

You’ve seen the carefully curated (and often awkward) ads like the one above. There’s usually...

Healthcare Marketing Strategy

Beyond “Clean, Convenient and Compassionate” Breaking Through the Bland in Healthcare Marketing

There. Did you hear it? That low, dull hum coming from the healthcare industry. It’s...

Is Direct Mail Dead

Is Direct Mail Dead?

The saying, “everything old is new again,” has been around for a long time. Does...

Leave a reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>